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© 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1
Cisco Application
Experience Solution
Deliver an OptimalApplication Experience fromAnywhere
Enterprise Networking IT Challenges
Cisco Global IT Impact Survey, May 2013
are deploying more
applications today
than a year ago
applications are rolled
out without IT knowledge
IT is brought into the
planning during rollout
time or a day before
the network is more critical
to delivering applications
than a year ago
the network is not
ready for BYOD
the network is not
ready for cloud
the network is not ready
for DC
consolidation/virtualization
APP REALITIES NETWORK CHALLENGES
Surveyed 1300+ IT Decision Makers from 13 countries
The Application Landscape Is Changing
50%of CIOs expect to operate
via the Cloud by 2015
90%of organizations
backhaul traffic through DC
6Xmore mobile data traffic by
2015, 2/3 will be video
Branch
Data Centers
Cloud
Cloud DC Consolidation Mobility
Applications are moving to the Data Center and Cloud
Internet Edge is moving to the Branch
Sources: Gartner 2012; Metzler Cloud Networking Report 2011; Cisco Visual Networking Index 2013;
IT Challenges
Trade-offs Within the NewApplication Landscape
Application
Visibility and Control
• Unable to prioritize
critical traffic
• Difficult to resolve issues
User
Experience
Security and Cost
Containment
• Reduced user
productivity
• Increase in help
desk calls
• Compromised
performance from
backhauling to DC
• Higher WAN Costs
Network IT Complexity with Overlay Appliances
Firewall Internet
Internal
Resources
Corporate
Network
Access
RouterWAAS
Firewall
and VPN WAN Path
Control
Branch
Application
Visibility and
Control
Servers
Access
Router
Firewall Internet
Internal
Resources
Corporate
Network
Cisco’s Approach: One Network with Unified Services
WAAS
Branch
Firewall
and VPN WAN Path
Control
Servers
Application
Visibility and
Control
L2-L3
Transport
L4-L7
Application
Services
Simplify
Application
Delivery
One Network
UNIFIED SERVICES
Routing Redefined
Cisco’s Approach: One Network with Unified Services
Control
Optimization
Security
Visibility
Routing
App Hosting
Cloud
Connectors
Cisco Application Experience
OptimalApplication Experience with IT Simplicity
Cloud
Data Center
Branch
Application-Centric
Networking
ISR-AX
CSR1000V
ASR1000-AX
Visualize
Network-wide
visibility & control
Optimize
Better Performance
for Users
Secure
Consistent end-to-end
Security
Optimal Application Experience with IT Simplicity
Business Applications
Run Better
50–70% bandwidth reduction
2x VDI Sessions
Faster document processing
Local application hosing
Dynamic, optimal WANpath selection
Probe-less deployment
Wired/Wireless view of 1000+ apps
Rapid root cause analysis
Simplified and scalable VPN
Comprehensive threat defense
Cloud Web Security
LOWER TCO
Network-Wide
Visibility and Control
Any-to-Any
Security
Visualize Optimize Secure
Identify and Monitor 1000+ Applications Natively
AX Comes with IntegratedApplication Visibility and Control (AVC)
Capacity
Planning
Monitoring and
Troubleshooting
L7 Classification
Performance
Collection
• Integrated DPI engine (NBAR2)
recognizes 1000+ applications
• In-service application signature
update
• Collect traffic statistics and 50+
performance metrics
• Export information using open
export protocols such as
netflow-v9 and IPFIX
Top
Talkers
Bandwidth
Latency
Netflow-v9
IPFIX
Maximize Application Performance
ControlApplication Bandwidth Usage and Selects Optimal Path
Application-aware QoS Intelligent Path Selection
• Identify 1000+ applications using NBAR2
and control bandwidth with Cisco industry
leading QoS
• Limit unwanted traffic and prioritize critical
applications
• Deliver critical applications over the path
which can meet application performance
requirement using PfR
• Automatic load share to maximize
bandwidth use on available links
WAN 1
WAN 2
Stop Bittorrent and Netflix.
Prioritize Salesforce.com, Oracle
Backup
Backup
File Services (5MB File)
100 20 30 40 50 60 70 80 90 100 110 120 130 140 150
Time in Seconds
First Optimized with WAAS
File Drag and Drop Over native WAN
Second Pass Optimized with WAAS
Email (5MB Attachment)
100 20 30 40 50 60 70 80 90 100 110 120 130 140 150
Time in Seconds
First Optimized with WAAS
Send and Receive Email over native WAN
Second Pass Optimized with WAAS
VDI (Citrix)
20 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Time in Seconds
Launch Citrix XenDesktop with WAAS
Launch Citrix XenDesktop Over Native Citrix ICA/SSL
Site Navigation Over Native Citrix ICA/SSL
Site Navigation with WAAS
20 4 6 8 10 12 14 16 18 20 22 24 26 28 30
Time in Seconds
First Optimized with WAAS
Sharepoint File Download over Native WAN
Second Pass Optimized with WAAS
Optimize and Enhance Thousands of Applications
AX Includes with Cisco WAAS WAN Optimization
24x
Faster
17x
Faster
30x
Faster
3-8x
Faster
(5MB Document)
Performance Improvements with Cisco WAAS
 80% improvement in response
time
 25% reduction in bandwidth costs
Certified by SAP for
integration with the SAP
NetWeaver®
technology platform
7.0.
Host Business-critical Applications Locally
with UCS E-Series Server Blades
Server Virtualization
• Consolidate physical servers to
reduce costs
• Improve application uptime and
failure recovery time
• Shorten time-to-deployment for
new apps
Blade Form Factor
• Eliminate wires, components
and save space
• Rapidly provision hardware with
plug-and-play modularity
• Right-size hardware profile for
the lean branch office
Network Compute Storage
Bank
in a Box
Store
in a Box
Clinic
in a Box
School
in a Box
Intelligent WAN (iWAN) Solution
Optimized Connectivity over any Transport
PfR MCs
ASR1K
ASR1K
Branch
AVC-PfR,
WAAS
Master Controller (MC)
Border Router (BR)
Email VMs
Email Path
Video Path
AVC-PfR BR
Headquarter
WAAS Cluster
4G/LTE
MPLS
DMVPN
ASR1K
ASR1K
Internet DMVPN
APP
OS
APP
OS
APP
OS
APP
OS
Transport
Independent
Intelligent
Path Control
Secure
Connectivity
• DMVPN IPSec
overlay design
• Consistent operational model
• Simple transport migrations
• Scalable and Modular design
• Performance Routing (PfR)
full utilization of all bandwidth
• Application best path based
on delay, loss, jitter and path
preference
• Improved network availability
• Suite-B certified IPSec
encryption
• ASA and IOS Firewall/IPS
comprehensive threat
defense
• Cloud Web Security (CWS)
for direct Internet Access
Application
Optimization
• Application Visibility and
Control (AVC)
• WAAS Application
Acceleration and bandwidth
savings
UC UCS-E Cloud
Connectors
Switching/
WLAN
WAN
Optimization
AVCISR/ASR WAN Path
Control
3G/4G
ADDITIONAL SERVICESNETWORKING SERVICES REQUIRED
?
? ?
?
?
Internet
Corporate
Network
CapEx + 3 Years Support
DirectCosts
Branch solution comparing Cisco ISR-AX vs. Juniper/Riverbed similar offer
Cisco ISR-AX TCO Advantage and Payback
$-
$10,000
$20,000
$30,000
$40,000
$50,000
$60,000
$70,000
$80,000
$90,000
$100,000
Cisco Alternative Option
HW&SW Support Solution Purchase (CapEx)
Fast Payback
Investment for 25 Branches = $82K
Each running 2911-AX with T1 connection
Bandwidth cost assumptions based on Gartner “How and When
to Cost-Justify WAN Optimization, Oct 2012
Defer 10 Mbps Upgrade
7 Month Payback
76%
Savings
Example: San Francisco MPLS VPN vs. Dual Business Internet ($ per month)
$303 $274 $260
$140
$1,014
$885
$830
$220
MPLS VPN CoS1 MPLS VPN CoS2 MPLS VPN CoS3 iWAN
Big Cost Delta for MPLS vs Internet
Can Shift Funds from Connectivity to Enabling New Services
Simple Example
$665 savings/month
x 12 months
x 1000 sites
= $8M per year
Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site
10 Mbps
1.5 Mbps
Dual Internet
Links Combined
for Ent SLA
-75%
NETWORK CONNECTIVITY
SECURITY
APPLICATION SERVICES
Routing (L2/L3, IPv6, MPLS, etc.)
Wired/Wireless Support (Ethernet, 3G/4G, WiFi)
VPN
Threat Defense (Firewall/IPS)
Probe-less Application Visibility
Quality of Service (QoS)
WAN Path Controller (PfR)
Media Monitoring (Medianet)
WAN Optimization
Application Hosting Option
Cisco ISR-AX: Competitive View
Cisco 4451-X ISR
Purpose BuiltApplication Delivery Platform
ROUTINGREDEFINED
WITHISR-AX
Security
Routing
Visibility
Control
Optimization
Cisco ISR 4451-X
WORLD CLASS
ARCHITECTURE
FUTURE PROOFED
FOR SERVICES
PAY AS YOU GROW
Cisco ASR1000-AX
Extending Application Experience to the WAN
• Cisco Application Visibility and Control (AVC)
- Application-based optimal path selection
- Quality of Service (QoS)
- Application usage statistics
- Application performance statistics
- Probe-less visibility to over 1,200 applications
• WAN optimization
• Cisco AppNav managing and optimizing WAAS resources
• Cisco Virtual Wide Area Application Services (vWAAS) License (optional)
• Security (optional)
• IP Security (IPsec), and multiple Secure Cisco VPN protocols
• Firewall
Available on Cisco ASR 1001 (5G) and ASR 1002-X (5G, 10G, 20G and 36G)
Upgrade PIDs also available
Customer Success with Cisco Application Experience
SLA monitoring
per application
Migrate from
paper-based to
EMR System
Scale virtual
desktops without
sacrificing
performance
Specialized apps
with large, latency
sensitive files
Guaranteed
Performance and
User Quality
Differentiated
Service offering
Metrics by App
Improved patient
care & physician
productivity
Greater productivity:
onboard acquisition
employees in days
Architecture/Construction
Nebraska
Service Provider
France
Healthcare
Michigan
Biopharmaceutical
North Carolina
VISUALIZE
OPTIMIZE
SECURE
Cisco AX: Routing Redefined
Optimal Application Experience with IT Simplicity
20–35%
LOWER
than standalone
WAN Optimization Appliances
CiscoAX
Thank You
Pricing and Availability
MODEL NEW OFFER PRICING
PREVIOUS
PRICING
Cisco 4451-AX ISR C4451-X-AX/K9 N/A
Cisco 3900-AX ISR
C3945E-AX/K9 $24,700 N/A
C3945-AX/K9 $19,700 $24,495
C3925E-AX/K9 $21,700 N/A
C3925-AX/K9 $16,200 $20,995
Cisco 2900-AX ISR
C2951-AX/K9 $12,900 $17,695
C2921-AX/K9 $6,700 $12,195
C2911-AX/K9 $5,700 $9,195
C2901-AX/K9 $3,595 $4,295
Cisco 1900-AX ISR C1941-AX/K9 $2,995 $3,595
C1921-AX/K9 $2,945 N/A
Cisco ASR 1001-AX ASR1001-5G-AX $32,000+ N/A
Cisco ASR 1002-AX ASR1002X-AX $45,000+ N/A
Up to
45%
Reduced Price
WORK IN PROGRESS
Cisco ISR-AX—What’s Inside?
Build on the Cisco ISR G2
Operational Simplification and Manageability
Application Visibility
and Control
WAN Optimization Security
Hardware for
ISR-AX
• NBAR2
• Medianet (Media
Monitoring)
• QoS
• PfR( Intelligent Path
Selection)
• Application Acceleration
• TCP Compression
• Data Redundancy
Elimination
• VPN Encryption
• IOS Firewall
• Intrusion Prevention
• SRE or Max DRAM
• Option for UCS-E
Series Server

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iWAN - Cisco Application Experience Solution

  • 1. © 2013 Cisco and/or its affiliates. All rights reserved. Cisco Confidential 1 Cisco Application Experience Solution Deliver an OptimalApplication Experience fromAnywhere
  • 2. Enterprise Networking IT Challenges Cisco Global IT Impact Survey, May 2013 are deploying more applications today than a year ago applications are rolled out without IT knowledge IT is brought into the planning during rollout time or a day before the network is more critical to delivering applications than a year ago the network is not ready for BYOD the network is not ready for cloud the network is not ready for DC consolidation/virtualization APP REALITIES NETWORK CHALLENGES Surveyed 1300+ IT Decision Makers from 13 countries
  • 3. The Application Landscape Is Changing 50%of CIOs expect to operate via the Cloud by 2015 90%of organizations backhaul traffic through DC 6Xmore mobile data traffic by 2015, 2/3 will be video Branch Data Centers Cloud Cloud DC Consolidation Mobility Applications are moving to the Data Center and Cloud Internet Edge is moving to the Branch Sources: Gartner 2012; Metzler Cloud Networking Report 2011; Cisco Visual Networking Index 2013;
  • 4. IT Challenges Trade-offs Within the NewApplication Landscape Application Visibility and Control • Unable to prioritize critical traffic • Difficult to resolve issues User Experience Security and Cost Containment • Reduced user productivity • Increase in help desk calls • Compromised performance from backhauling to DC • Higher WAN Costs
  • 5. Network IT Complexity with Overlay Appliances Firewall Internet Internal Resources Corporate Network Access RouterWAAS Firewall and VPN WAN Path Control Branch Application Visibility and Control Servers
  • 6. Access Router Firewall Internet Internal Resources Corporate Network Cisco’s Approach: One Network with Unified Services WAAS Branch Firewall and VPN WAN Path Control Servers Application Visibility and Control
  • 7. L2-L3 Transport L4-L7 Application Services Simplify Application Delivery One Network UNIFIED SERVICES Routing Redefined Cisco’s Approach: One Network with Unified Services Control Optimization Security Visibility Routing App Hosting Cloud Connectors
  • 8. Cisco Application Experience OptimalApplication Experience with IT Simplicity Cloud Data Center Branch Application-Centric Networking ISR-AX CSR1000V ASR1000-AX Visualize Network-wide visibility & control Optimize Better Performance for Users Secure Consistent end-to-end Security
  • 9. Optimal Application Experience with IT Simplicity Business Applications Run Better 50–70% bandwidth reduction 2x VDI Sessions Faster document processing Local application hosing Dynamic, optimal WANpath selection Probe-less deployment Wired/Wireless view of 1000+ apps Rapid root cause analysis Simplified and scalable VPN Comprehensive threat defense Cloud Web Security LOWER TCO Network-Wide Visibility and Control Any-to-Any Security Visualize Optimize Secure
  • 10. Identify and Monitor 1000+ Applications Natively AX Comes with IntegratedApplication Visibility and Control (AVC) Capacity Planning Monitoring and Troubleshooting L7 Classification Performance Collection • Integrated DPI engine (NBAR2) recognizes 1000+ applications • In-service application signature update • Collect traffic statistics and 50+ performance metrics • Export information using open export protocols such as netflow-v9 and IPFIX Top Talkers Bandwidth Latency Netflow-v9 IPFIX
  • 11. Maximize Application Performance ControlApplication Bandwidth Usage and Selects Optimal Path Application-aware QoS Intelligent Path Selection • Identify 1000+ applications using NBAR2 and control bandwidth with Cisco industry leading QoS • Limit unwanted traffic and prioritize critical applications • Deliver critical applications over the path which can meet application performance requirement using PfR • Automatic load share to maximize bandwidth use on available links WAN 1 WAN 2 Stop Bittorrent and Netflix. Prioritize Salesforce.com, Oracle Backup Backup
  • 12. File Services (5MB File) 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds First Optimized with WAAS File Drag and Drop Over native WAN Second Pass Optimized with WAAS Email (5MB Attachment) 100 20 30 40 50 60 70 80 90 100 110 120 130 140 150 Time in Seconds First Optimized with WAAS Send and Receive Email over native WAN Second Pass Optimized with WAAS VDI (Citrix) 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds Launch Citrix XenDesktop with WAAS Launch Citrix XenDesktop Over Native Citrix ICA/SSL Site Navigation Over Native Citrix ICA/SSL Site Navigation with WAAS 20 4 6 8 10 12 14 16 18 20 22 24 26 28 30 Time in Seconds First Optimized with WAAS Sharepoint File Download over Native WAN Second Pass Optimized with WAAS Optimize and Enhance Thousands of Applications AX Includes with Cisco WAAS WAN Optimization 24x Faster 17x Faster 30x Faster 3-8x Faster (5MB Document)
  • 13. Performance Improvements with Cisco WAAS  80% improvement in response time  25% reduction in bandwidth costs Certified by SAP for integration with the SAP NetWeaver® technology platform 7.0.
  • 14. Host Business-critical Applications Locally with UCS E-Series Server Blades Server Virtualization • Consolidate physical servers to reduce costs • Improve application uptime and failure recovery time • Shorten time-to-deployment for new apps Blade Form Factor • Eliminate wires, components and save space • Rapidly provision hardware with plug-and-play modularity • Right-size hardware profile for the lean branch office Network Compute Storage Bank in a Box Store in a Box Clinic in a Box School in a Box
  • 15. Intelligent WAN (iWAN) Solution Optimized Connectivity over any Transport PfR MCs ASR1K ASR1K Branch AVC-PfR, WAAS Master Controller (MC) Border Router (BR) Email VMs Email Path Video Path AVC-PfR BR Headquarter WAAS Cluster 4G/LTE MPLS DMVPN ASR1K ASR1K Internet DMVPN APP OS APP OS APP OS APP OS Transport Independent Intelligent Path Control Secure Connectivity • DMVPN IPSec overlay design • Consistent operational model • Simple transport migrations • Scalable and Modular design • Performance Routing (PfR) full utilization of all bandwidth • Application best path based on delay, loss, jitter and path preference • Improved network availability • Suite-B certified IPSec encryption • ASA and IOS Firewall/IPS comprehensive threat defense • Cloud Web Security (CWS) for direct Internet Access Application Optimization • Application Visibility and Control (AVC) • WAAS Application Acceleration and bandwidth savings
  • 16. UC UCS-E Cloud Connectors Switching/ WLAN WAN Optimization AVCISR/ASR WAN Path Control 3G/4G ADDITIONAL SERVICESNETWORKING SERVICES REQUIRED ? ? ? ? ? Internet Corporate Network
  • 17. CapEx + 3 Years Support DirectCosts Branch solution comparing Cisco ISR-AX vs. Juniper/Riverbed similar offer Cisco ISR-AX TCO Advantage and Payback $- $10,000 $20,000 $30,000 $40,000 $50,000 $60,000 $70,000 $80,000 $90,000 $100,000 Cisco Alternative Option HW&SW Support Solution Purchase (CapEx) Fast Payback Investment for 25 Branches = $82K Each running 2911-AX with T1 connection Bandwidth cost assumptions based on Gartner “How and When to Cost-Justify WAN Optimization, Oct 2012 Defer 10 Mbps Upgrade 7 Month Payback 76% Savings
  • 18. Example: San Francisco MPLS VPN vs. Dual Business Internet ($ per month) $303 $274 $260 $140 $1,014 $885 $830 $220 MPLS VPN CoS1 MPLS VPN CoS2 MPLS VPN CoS3 iWAN Big Cost Delta for MPLS vs Internet Can Shift Funds from Connectivity to Enabling New Services Simple Example $665 savings/month x 12 months x 1000 sites = $8M per year Source: Telegeography MPLS VPN pricing for San Francisco as of March 2013; Comcast Web site; Verizon Web site 10 Mbps 1.5 Mbps Dual Internet Links Combined for Ent SLA -75%
  • 19. NETWORK CONNECTIVITY SECURITY APPLICATION SERVICES Routing (L2/L3, IPv6, MPLS, etc.) Wired/Wireless Support (Ethernet, 3G/4G, WiFi) VPN Threat Defense (Firewall/IPS) Probe-less Application Visibility Quality of Service (QoS) WAN Path Controller (PfR) Media Monitoring (Medianet) WAN Optimization Application Hosting Option Cisco ISR-AX: Competitive View
  • 20. Cisco 4451-X ISR Purpose BuiltApplication Delivery Platform ROUTINGREDEFINED WITHISR-AX Security Routing Visibility Control Optimization Cisco ISR 4451-X WORLD CLASS ARCHITECTURE FUTURE PROOFED FOR SERVICES PAY AS YOU GROW
  • 21. Cisco ASR1000-AX Extending Application Experience to the WAN • Cisco Application Visibility and Control (AVC) - Application-based optimal path selection - Quality of Service (QoS) - Application usage statistics - Application performance statistics - Probe-less visibility to over 1,200 applications • WAN optimization • Cisco AppNav managing and optimizing WAAS resources • Cisco Virtual Wide Area Application Services (vWAAS) License (optional) • Security (optional) • IP Security (IPsec), and multiple Secure Cisco VPN protocols • Firewall Available on Cisco ASR 1001 (5G) and ASR 1002-X (5G, 10G, 20G and 36G) Upgrade PIDs also available
  • 22. Customer Success with Cisco Application Experience SLA monitoring per application Migrate from paper-based to EMR System Scale virtual desktops without sacrificing performance Specialized apps with large, latency sensitive files Guaranteed Performance and User Quality Differentiated Service offering Metrics by App Improved patient care & physician productivity Greater productivity: onboard acquisition employees in days Architecture/Construction Nebraska Service Provider France Healthcare Michigan Biopharmaceutical North Carolina
  • 23. VISUALIZE OPTIMIZE SECURE Cisco AX: Routing Redefined Optimal Application Experience with IT Simplicity 20–35% LOWER than standalone WAN Optimization Appliances CiscoAX
  • 25. Pricing and Availability MODEL NEW OFFER PRICING PREVIOUS PRICING Cisco 4451-AX ISR C4451-X-AX/K9 N/A Cisco 3900-AX ISR C3945E-AX/K9 $24,700 N/A C3945-AX/K9 $19,700 $24,495 C3925E-AX/K9 $21,700 N/A C3925-AX/K9 $16,200 $20,995 Cisco 2900-AX ISR C2951-AX/K9 $12,900 $17,695 C2921-AX/K9 $6,700 $12,195 C2911-AX/K9 $5,700 $9,195 C2901-AX/K9 $3,595 $4,295 Cisco 1900-AX ISR C1941-AX/K9 $2,995 $3,595 C1921-AX/K9 $2,945 N/A Cisco ASR 1001-AX ASR1001-5G-AX $32,000+ N/A Cisco ASR 1002-AX ASR1002X-AX $45,000+ N/A Up to 45% Reduced Price WORK IN PROGRESS
  • 26. Cisco ISR-AX—What’s Inside? Build on the Cisco ISR G2 Operational Simplification and Manageability Application Visibility and Control WAN Optimization Security Hardware for ISR-AX • NBAR2 • Medianet (Media Monitoring) • QoS • PfR( Intelligent Path Selection) • Application Acceleration • TCP Compression • Data Redundancy Elimination • VPN Encryption • IOS Firewall • Intrusion Prevention • SRE or Max DRAM • Option for UCS-E Series Server

Editor's Notes

  1. Some customers have been looking to point-products to address their application performance issues. This requires an overlay network of appliances in their network which means more network complexity for deployment and management, not to mention a significant investment. Integration challenges: This type of model requires IT to determine how to set up network, so all the products interoperate efficiently. Difficult to scale and manage: If the network needs to grow or change, IT will need to look at additional, configuration changes required. Also, if there is any failure, pinpointing the problem will be difficult. Expensive: Both upfront equipment costs (capex) and ongoing management (opex) will be very costly. It will likely need to be very selective on where these types of capabilities need to be hosted to manage expenses.
  2. Cisco’s approach for addressing today’s application performance requirements is with One Network that Unifies Services. We enable this one network, leverage our industry leading routing technology as the platform to host critical services. We have done this is the past across many network services, including security, unified communications, and wireless. Cisco is redefining the roles of the router to expand beyond L2-L3 transport services, and now move up the stack, and include L4-L7 Application Services. We recognize that with application delivery getting more complex, new demands are placed on the network to meet user expectations. We believe this will result a new standard for branch services that will require application services to be pervasive network wide. Why the router? To do this efficiently, be believe the router – which demarks the LAN and WAN, with the closest view in to what is happing on the network – is the optimal place in the network to deliver application services that can scale network-wide with simplified IT operations and lower costs.
  3. Cisco’s approach for addressing today’s application performance requirements is with One Network that Unifies Services. We enable this one network, leverage our industry leading routing technology as the platform to host critical services. We have done this is the past across many network services, including security, unified communications, and wireless. Cisco is redefining the roles of the router to expand beyond L2-L3 transport services, and now move up the stack, and include L4-L7 Application Services. We recognize that with application delivery getting more complex, new demands are placed on the network to meet user expectations. We believe this will result a new standard for branch services that will require application services to be pervasive network wide. Why the router? To do this efficiently, be believe the router – which demarks the LAN and WAN, with the closest view in to what is happing on the network – is the optimal place in the network to deliver application services that can scale network-wide with simplified IT operations and lower costs.
  4. What can Cisco ISR AX do for your business? Your business applications can run faster. We work with leading app vendors to tune their applications to run more efficiently on a Cisco network, automatically … reducing bandwidth by up to 70% and supporting more session and a bester user experience. The business investment on mission critical applications will be more productive with Cisco, giving a better ROI on their investment. IT gains pervasive visibility across their network to over 1000 apps, without expensive or difficult to deploy probes that are often deployed in selective areas of the network. This means IT can quickly answer why an application is running slow, validate SLAs are met and verify the ROI on network services that is easier to manage and requires less equipment. IT can scale any-to-any security from branch to branch, to data center, to cloud. Cisco has unified VPN technologies for branch, remote and mobile users, helping IT scale secure access. In addition, the branch resources are protected from malware and viruses with firewall, IPS and web security technologies, that avoid the need to backhaul through the DC. All of this is available at the lower TCO, looking at the less capex investment upfront in purchase equipment as well as lower opex for maintenance and troubleshooting. With ISR-AX, IT can More successfully roll out new projects from anywhere (visibility w/o probes, predict app behavior) Deliver better application performance to end users on any device (app prioritization and acceleration for better user experience) Efficiently utilized the WAN at lower costs (Path control and optimization over wired and wireless; apps perform better and avoids duplicate traffic to be sent over the network) Quickly respond to the business requirements (Lower barriers to moving apps as business required) Scale security across all sites