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Mobile Devices And Application Trends<br />

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Worldwide Mobile Terminal Sales to End Users in 1Q11<br />Worldwide mobile communication device sales totaled 427.8 million units in the first quarter of 2011, an increase of 19% from the first quarter of 2010.<br />In Q1 2011, Worldwide shipments of Smartphones grew 83% year-over-year and Global Smartphone users are expected to hit 571M by the end of this year. -eMarketer<br />Source- Gartner, Inc.<br />

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Worldwide Smartphone Sales to End Users by Operating System in 1Q11<br />Google Android and Apple's iOS continue to dominate the smartphone operating system space.<br />By the end of 2011, U.S. Tablet sales are projected to increase 147% from last year. eMarketer<br />Source- Gartner, Inc.<br />

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Top 20 Mobile Phones- Ranked by Impressions<br /><ul><li>Apple iPhone maintained the number one position on the Top 20 Mobile Phones.

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HTC had the highest number of devices, seven, on the Top 20 Mobile Phone rankings.

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For the first time, The Top 20 Mobile Phones ranking consists of all Smartphones.

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Android devices account for 16 of the Top 20 Mobile Phones in April.</li></ul> 76% of users say that all branded companies must have apps to make shopping easier.- EffectiveUI survey<br />Source- Millennial Media, Inc.<br />

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Top 15 Manufacturers (All devices)- Ranked by Impressions<br /><ul><li>Apple, including iPhone, iPad and iPod Touch, represented 32% of the Top 15 Manufacturers impression share in April.

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Samsung is the number two device manufacturer on the Top 15 Manufacturers ranking for the third consecutive month.

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HTC represented 11% of the Top 15 Manufacturers impression share in April, a 10% growth month-over-month.

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LG impression share doubled month-over-month to 6.42% of the Top 15 Manufacturers ranking.</li></ul>Around 35 % of iPhone and Android based mobile phone users in the United States use non-voice apps before getting out of bed in the morning. - Ericsson Survey<br />Source- Millennial Media, Inc.<br />

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Device Input Mix- Ranked by Impressions<br />Riding on the popularity of smartphones, Touch Screen devices represented 60% share of impressions in the April Device Input Mix of Millennial Media. <br />73% of app users agree that a company’s mobile app should be more user-friendly than its website.- EffectiveUI survey<br />Source- Millennial Media, Inc.<br />

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Smartphone OS Mix- Ranked by Impressions<br />Android maintained its position as the leading Smartphone OS on the Millennial Media network for the fifth consecutive month with a 53% impression share, a 10% increase month-over-month.<br />Mobile phone market grew 19.8 percent (year over year) internationally in the first quarter of 2011.- International Data Corporation (IDC)<br />Source- Millennial Media, Inc.<br />

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Application Platform Mix- Ranked by Revenue<br />Revenue generated from applications on the iOS platform grew 6% month-over-month and represented 50% of the Application Platform on Millennial Media network.<br />Google Android Market has eclipsed Apple App Store for iPhone in free mobile apps.- Distimo<br />Source- Millennial Media, Inc.<br />

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Top 10 Mobile Application Categories (Ranked by Impressions)<br />Combined revenue for Apple, Google, Nokia and RIM is expected to touch $3.8 billion in 2011 from $2.1 billion in 2010.- IHS Screen Digest<br />Source- Millennial Media, Inc.<br />

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