1.
Lezione 2
GRANDI
EVENTI
processo – città - progetto
multimedia – interazione – tecnologie ubique
mobile devices – information visualization
natural interaction – social networks
SALVATORE IACONESI
ORIANA PERSICO
salvatore.iaconesi@artisopensource.net
oriana.persico@gmail.com
http://www.artisopensource.net
http://www.fakepress.it

2.
Prima di cominciare:
1) raccogliamo le email
2) chi vuole si prenda le slide della lezione 1

3.
Case Studies

4.
Chevy at SXSW 2011
http://www.youtube.com/watch?v=h-lZXFk311c

5.
Chevy at SXSW 2011
Complete integration between off-line e on-line
Location-based & Augmented Reality
Complete integration with social networks
Narratives among different media & channels
Partner with Gowalla
As soon as visitors arrive at airport they receive location based messages
QRCodes everywhere, attached to micro-sites and social networks
Chevy iReveal app: AR to see 3D models

6.
th
Joyce 40 anniversary Video
(reactivision/reactable)

7.
Artvertiser video

8.
Augmented Shadow video

9.
Zugara Augmented Shopping
video

10.
Daito Manabe - Faces
video

11.
Rorschach cards
video

12.
Coca Cola Village
http://www.youtube.com/watch?v=xUv0GU5rfHg

13.
FBFaces

14.
ecotonoha
http://www.nec.co.jp/ecotonoha/index_en.html

15.
QRCode Building

16.
Sony Vaio Scavenger Hunt
http://www.youtube.com/watch?v=MRH4ObEtd5A

17.
Netherland Film Festival
http://www.youtube.com/watch?v=JmeCqhR-WY0

18.
Dallas Tourism
video

19.
Ralph Lauren 4D experience
http://vimeo.com/16723278

20.
Toyota Auris
http://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!

21.
Lezione 2
GRANDI
EVENTI
processo – città - progetto
multimedia – interazione – tecnologie ubique
mobile devices – information visualization
natural interaction – social networks
SALVATORE IACONESI
ORIANA PERSICO
salvatore.iaconesi@artisopensource.net
oriana.persico@gmail.com
http://www.artisopensource.net
http://www.fakepress.it

22.
Prima di cominciare:
1) raccogliamo le email
2) chi vuole si prenda le slide della lezione 1

23.
Case Studies

24.
Chevy at SXSW 2011
http://www.youtube.com/watch?v=h-lZXFk311c

25.
Chevy at SXSW 2011
Complete integration between off-line e on-line
Location-based & Augmented Reality
Complete integration with social networks
Narratives among different media & channels
Partner with Gowalla
As soon as visitors arrive at airport they receive location based messages
QRCodes everywhere, attached to micro-sites and social networks
Chevy iReveal app: AR to see 3D models

26.
Joyce 40th anniversary Video
(reactivision/reactable)

27.
Artvertiser video

28.
Augmented Shadow video

29.
Zugara Augmented Shopping
video

30.
Daito Manabe - Faces
video

31.
Rorschach cards
video

32.
Coca Cola Village
http://www.youtube.com/watch?v=xUv0GU5rfHg

33.
FBFaces

34.
ecotonoha
http://www.nec.co.jp/ecotonoha/index_en.html

35.
QRCode Building

36.
Sony Vaio Scavenger Hunt
http://www.youtube.com/watch?v=MRH4ObEtd5A

37.
Netherland Film Festival
http://www.youtube.com/watch?v=JmeCqhR-WY0

38.
Dallas Tourism
video

39.
Ralph Lauren 4D experience
http://vimeo.com/16723278

40.
Toyota Auris
http://www.youtube.com/watch?feature=player_embedded&v=UJ7E7uEZN00#!