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What’s it all about?
Conventions Codes
Jazz magazines have
simple yet bright
designs.
Artists are portrayed
playing their
instrument or singing...
The artists are all dressed in suits or causal
clothing.
Some of the photos are black and white but
all of them are studio...
Main genre
Is this a main genre, a sub-genre or a
hybrid genre.
The is a unique genre born out of
traditional African musi...
Audience/ fans who are they?
Demo graphics/ psychographs?
The target audience for
Jazz is ever growing.
Nowadays the audience
has expanded to people
aged 20+ though artist
like Amy...
Jazz music strives for instrumental diversity
often Jazz singers will use huge live bands
when they perform to get as much...
Duke Ellington
Cab Calloway
Louis Armstrong
Ella Fitzgerald
Ray Charles
Count Basie
Bessie Smith
Amy Winehouse
Michael Buble
Norah Jones
Aretha Franklin
Caro Emerald
Jazz isn’t a very mainstream genre at the
moment though over time it has dipped in
and out of popularity.
What are the popular record labels of the genre?
RECORD LABELS
What other media covers pop
music?
(There aren’t many popular Jazz TV
shows or channels this is the only one I
could find.)
Jazz music
Jazz music
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Jazz music

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What is Jazz?

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Jazz music

  1. 1. What’s it all about?
  2. 2. Conventions Codes Jazz magazines have simple yet bright designs. Artists are portrayed playing their instrument or singing. Artists are dressed in casual or smart clothing. There are no secondary images. Fun and happy Relating to their audience Often black and photos. Different sized men and women showing the genre is for everyone.
  3. 3. The artists are all dressed in suits or causal clothing. Some of the photos are black and white but all of them are studio shots. There are no secondary images, just sublines. They are all posing with their instrument or in mid-song. The colour scheme is bold and bright compared to the dull backgrounds.
  4. 4. Main genre Is this a main genre, a sub-genre or a hybrid genre. The is a unique genre born out of traditional African musical, gospel and rock and roll. Some of it sub-genres include: ◦ Bebop ◦ Chamber Jazz ◦ Latin Jazz ◦ Hard Bop ◦ Dixieland ◦ Swing Jazz ◦ Free Jazz
  5. 5. Audience/ fans who are they? Demo graphics/ psychographs?
  6. 6. The target audience for Jazz is ever growing. Nowadays the audience has expanded to people aged 20+ though artist like Amy Winehouse have made the genre more popular with younger audiences. The Jazz magazines aim to please a mixed gender audience between the ages of 30 and 50.
  7. 7. Jazz music strives for instrumental diversity often Jazz singers will use huge live bands when they perform to get as much instrumental diversity as they can. Jazz music encourages people to express their feelings and passions whether that is heart break through jazz blues or happiness through free Jazz all jazz artists are expected to put their heart and soul into their music.
  8. 8. Duke Ellington Cab Calloway Louis Armstrong Ella Fitzgerald Ray Charles Count Basie Bessie Smith
  9. 9. Amy Winehouse Michael Buble Norah Jones Aretha Franklin Caro Emerald
  10. 10. Jazz isn’t a very mainstream genre at the moment though over time it has dipped in and out of popularity.
  11. 11. What are the popular record labels of the genre? RECORD LABELS
  12. 12. What other media covers pop music?
  13. 13. (There aren’t many popular Jazz TV shows or channels this is the only one I could find.)

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