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The Narrative Paradigm Based on the research of Walter Fisher
Narrative Paradigm ,[object Object]
In other words, we are more persuaded by a  good story  than by a  good argument .
Paradigm ,[object Object],[object Object]
Paradigm Shift ,[object Object]
Rational World Paradigm ,[object Object]
Assumptions Of The Narrative Paradigm ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Contrast Between Narrative And Rational World Paradigm ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object]
Key Concepts In The Narrative  Approach ,[object Object],[object Object],[object Object]
Narration ,[object Object],[object Object]
[object Object],[object Object],[object Object]
Narrative Rationality ,[object Object],[object Object]
Coherence ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fidelity ,[object Object],[object Object],[object Object]
Logic Of Good Reasons ,[object Object],[object Object]
First 5 Questions: ,[object Object],[object Object],[object Object],[object Object],[object Object]
5 Questions That Follows: ,[object Object],[object Object],[object Object],[object Object],[object Object]
JEX ASUNCION

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The Narrative Paradigm: How Stories Persuade Us More Than Arguments