3. Innovators:
• Interested in new technology and
science, or
• Like luxury goods to highlight status, or
• Enjoy having new experience, or
• all of the above.
They all must have much money to
purchase the smart toilets, and pay for
the installation and also be able to keep
the high maintenance of the products.
Early adopters:
• Fancy establishments that are
seeking to impress and fulfill
their clients' needs, such as:
4. The Chasm
Innovators: Early adopters:
Interested in Fancy Early Majority:
Technology and establishments
science, or that that are seeking to How ca a fancy smart
like luxury goods, impress and fulfill toilet get into French
or Enjoy having their clients
new experiences, people houses?
need’s, such as
or all of the restaurants and
above. hotels.
5. What is a chasm?
Between the early adopters of the product and the early majority
Visionaries and pragmatists have very different expectations
• Visionaries have no respect for pragmatists' experience
• Visionaries pay little attention to infrastructure, pragmatists are the opposite
• Visionaries like disruption, pragmatists don't
6. How to cross the chasm?
• choosing a target market
• understanding the whole product concept
• positioning the product
• building a marketing strategy
• choosing the most appropriate
distribution channel and pricing
7. Product innovation
Innovation in the product in order to achieve the following:
• Easier and cheaper installation.
• use as much water as the regular toilets.
• Not high maintenance.
• Doesn’t consume a lot of power.
• Less futures in order to make a difference with luxury toilets.
• Do not use paper, save the trees!!
8. Marketing innovation
Promotion:
Target the household which are the main consumers
for housewares.
Offer a demonstration of the intelligent toilets in
public places.
Use the mean of lease to sell.
9. Thank you!
Laura Veronica Escobar
Rossi
Hiti Didier
Xiaoqing WANG
Dan Liu
Alok Nigam
