Personal Information
Entreprise/Lieu de travail
Greater New York City Area United States
Profession
Strategic Analytics Lead at MSLGROUP | Publicis Groupe
Secteur d’activité
Advertising / Marketing / PR
À propos
A results-driven global marketer with media and creative analytics experiences gained through 4A ad agencies and Fortune 500 clients serving CPG and TMT brands
Currently leading Strategic Analytics for Procter & Gamble at MSLGROUP, the Strategic Influence Network of Publicis Groupe
Passionate about:
1) Driving consumer insights through qualitative and quantitative analysis
2) Translating consumer insights to effective marketing initiatives
3) Bringing quantifiable return on marketing investment through customized measurement solutions
Proficient in English and Chinese; experienced in NALA, APAC, and EMEA; interested in global business
Columbia Business School EMBA 2019 Candidate; NYU...
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Winners of the LinkedIn Economic Graph Challenge
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il y a 9 ans