1. SELLING MORE
MAGAZINES
1

2. 2
THE CHALLENGE
1/3 OF COPIES ARE PURCHASED
ISSUE-BY-ISSUE AT RETAIL
WHILE 90+% OF READERS
DO NOT EVEN BUY

3. 3
THE LANDSCAPE
IN A TOUGH ECONOMY
WITH A GLUT OF REAL TIME
CELEBRITY CONTENT
A DYING CATEGORY …

4. THAT CREATED
4 DECADES AGO FOUNDED 1974
4

5. 5
THE INSIGHT
CELEBRITY NEWS IS HOTTER
THAN EVER
PEOPLE REMAINS MOST
TRUSTED SOURCE

6. 6
THE STRATEGY
RE-IGNITE THE EMOTIONAL
CONNECTION THAT MOVES
PEOPLE TO BUY MORE
PEOPLE!

7. 7
THE PLAN
SPEARHEAD AN INTEGRATED
CROSS-CHANNEL
AGENCY TEAM TELEVISION
PRINT
DIGITAL MOBILE SOCIAL
IN-STORE
CONSUMER
PROMOTION
VIDEO

8. 8
SIGNIFICANT BRAND EQUITY LIFT
“UNIQUE/DIFFERENT BRAND” +9.1
“WOULD PAY MORE” +6.3
“ONLY BRAND FOR ME” +6.2
“MAGAZINE I CAN TRUST” +4.9
POSITIVE SALES ROI
PROVED VIA MIX MODELLING (SALES INFO CONFIDENTIAL)
STEM NEWSSTAND SALES DECLINE
3% BETTER THAN COMPETITION
THE RESULTS