1.
QUALITY

2.
“ PERFECT”

3.
“ IT WORKS”

4.
“ NEW”

5.
“ INNOVATIVE”

6.
<ul><li>THE COUNTRY OF EARLY ADOPTORS </li></ul>

7.
A long tail economy? Misses Hits Units Sold Items

9.
OhmyNews Editorial Process Citizen Reporters (60,000+) Staff Reporters (65) Hard news & Opinions Film & Book Reviews Media Criticism etc. Screening by News Guerilla Desk Hard News Analysis Columns & Editorials Screening by Editorial Desk Publication Publication

10.
CNN’s profile on OhmyNews

11.
DECONSTRUCTION

12.
RECONSTRUCTION

13.
Strata of participation <ul><li>Editorial narratives </li></ul><ul><li>Stories </li></ul><ul><li>Comments </li></ul><ul><li>Quibble & dabble </li></ul><ul><li>Click & Tag </li></ul>Explicit Implicit

14.
<ul><li>AUDIENCE AS CONTENT </li></ul>

15.
INFOWARE

16.
DMI: User generated weather forecast

17.
<ul><li> Audience as Eyeballs </li></ul> Audience as Eyeballs  Audience as Eyeballs

18.
<ul><li>Citizen </li></ul><ul><li>Journalism </li></ul>Do It Yourself Journalism 6 billion people as Advertisers  Audience as Content  Education and Training  CJ as People’s Ad Agency

19.
Turning ‘Eyeballs’ to Stakeholders

20.
Some food for thought -- “The Medium is the Message” <ul><li>“ The real message of the print is nationalism .&quot; - Marshall McLuhan </li></ul><ul><li>“ The real message of the audience is c ommodity .&quot; - Dallas Smythe </li></ul><ul><li>“ The real message of the digital camera is online-share .&quot; - flickr </li></ul><ul><li>“ The real message of YouTube is syndication .&quot; - Chad Hurley </li></ul><ul><li>“ The real message of the citizen journalism is education .&quot; - Oh Yeon-ho </li></ul><ul><li>“ The real message of the Internet is Planet Size Brain .&quot; – Jean K. Min </li></ul><ul><li>&quot;We wear humanity as our skin.&quot; - Marshall McLuhan </li></ul>