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Finding   New   Opportunities  in  Media   Convergence Chris Deering XML Wellington NZ – May, 2008
The Biggest Trends of the Decade ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Broadband Speed by Country – mbps as of April 2008  - national average 30 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Understanding Scale Number of MySpace Members Lifetime Global PS2 Sales Units Daily “YouTube” videos watched Size of annual PC market units Size of Global Mobile Handset Market in Annual Units 1.3 Billion 100+ 100+ 100+ 100 100 millions
Entertainment spending – USA example ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Understanding Scale
Understanding Scale… Where is the Money? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Think “experiences” ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Opportunities in New Experiences Revolution in user interfaces and input  including voice Mobile phone communities go massive + global “ New   Experiences ”  Impact   Information ,  Employment  and   Entertainment Monetisation of streaming unleashes ” the long tail of live “  “ Concierge ”  services   abound   as  “ Time ”  becomes   precious   commodity Females become the biggest paying audience on the web Ubiquitous screens and HiDef redefine “TV” GPS   on   mobiles   and  “ location   aware ”  servers
The Expanding Reach of Mobile Networks create massive mobile social networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
GPS in Phones, dog collars, car keys ,[object Object],[object Object],[object Object],[object Object],[object Object]
Advertising on Mobile Devices.. It’s just the beginning ,[object Object],[object Object],[object Object],[object Object],[object Object]
Video is everywhere.. In Hi Def.  Live, and on every screen.  Any time.  All the time. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
TV over Internet will replace most viewing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Open Access Linux Devices will rule ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Television Subscribers/Users will grow in both Digital and Analog modes ,[object Object],[object Object],[object Object],[object Object]
Mobile Learning Market  3G, Wi-Fi and WIMAX Networks Sexy User Interfaces and remote storage Community and Collaboration Applications Content Creation & Conversion Tools More powerful devices & browsers Mobile Collaborative Learning  Source: Ambient Insight
Finding Opportunities Spot the trend Help the trend to move faster by your idea Help the experience feel more enjoyable.  Decide the trend that YOU will set..  Then  add energy!
Start your own new media business..! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Don’t assume you are too late ,[object Object]
Questions ?

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Wellington, May 2008 Final Version

  • 1. Finding New Opportunities in Media Convergence Chris Deering XML Wellington NZ – May, 2008
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  • 4. Understanding Scale Number of MySpace Members Lifetime Global PS2 Sales Units Daily “YouTube” videos watched Size of annual PC market units Size of Global Mobile Handset Market in Annual Units 1.3 Billion 100+ 100+ 100+ 100 100 millions
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  • 8. Opportunities in New Experiences Revolution in user interfaces and input including voice Mobile phone communities go massive + global “ New Experiences ” Impact Information , Employment and Entertainment Monetisation of streaming unleashes ” the long tail of live “ “ Concierge ” services abound as “ Time ” becomes precious commodity Females become the biggest paying audience on the web Ubiquitous screens and HiDef redefine “TV” GPS on mobiles and “ location aware ” servers
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  • 16. Mobile Learning Market 3G, Wi-Fi and WIMAX Networks Sexy User Interfaces and remote storage Community and Collaboration Applications Content Creation & Conversion Tools More powerful devices & browsers Mobile Collaborative Learning Source: Ambient Insight
  • 17. Finding Opportunities Spot the trend Help the trend to move faster by your idea Help the experience feel more enjoyable. Decide the trend that YOU will set.. Then add energy!
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