Xochi Adame

104 Abonné

WHAT DO I DO? Reporting to the CTO, I lead marketing and public relations at Transfix, a NYC-based on-demand freight logistics startup. Media call us "Uber of Trucking." IN A NUTSHELL, I AM A Highly abstract thinker and spatial reasoner. ...I love tinkering and strategy. Right at home in the trenches, or elbow-deep in data; yet keenly aware of the relationship between details and the big picture. Chronic initiator. ...I've built analyst relations, PR, digital marketing, social business and innovation programs from the ground up. Aspiring data nerd. ...My undergrad in poli-sci & public law shaped my appreciation for solid research & analysis. Closet artist. ...My long history in.

social media b2b social selling linkedin social sales sales twitter facebook youtube buyer journey buyer persona buyer mapping lead generation cold calls demand generation prospecting social business content marketing content strategy social media marketing social media strategy digital media cds global magazines magazine

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Xochi Adame

Présentations

LinkedIn for Social Selling Success

J’aime

Startup Sales Stack Report 2017

The Ultimate Guide To Startup Sales Tools (2015)

The Shipper Customer Experience

Bowery Capital - Guide To Startup Sales Tools

CES 2015: 50+ Highlights for Marketers

2015 B2B Content Marketing Benchmarks, Budgets, and Trends for North America

Repurpose, Reuse and Refresh Content

Technology B2B Content Marketing: 2014 Benchmarks, Budgets & Trends North America

The State of Native Advertising

B2B Marketers: Sharpen Your Storytelling Skills (Workshop)

Do Good Dialogues eBook

BOBCM: The Future of Branded Content Marketing - Report Summary (Danish Marketing Association)

The State of Search

10 Rules for Buyer Persona Development

Organizing for Content: Models to Incorporate Content Strategy and Content Marketing in the Enterprise

Masters of SlideShare

Social, Digital & Mobile Around The World (January 2014)

Tech Trends 2014

86 Revealing Charts From the 2013 State of Inbound Marketing Report

Four Laws of Social Business (Jeremiah Owyang, Altimeter Group)

"The World's Most Valuable Whiteboard Session" by Steve Jobs

Advice for a New CMO

B2B Content Marketing: 2013 Benchmarks, Budgets, and Trends–North America

10 Ways Marketers Are Using the Second Screen (May 2012)

Deliberately Disruptive: Lessons from Atlantic Media Company's Digital Direction

From co-creation to collaboration

Innovation & Collaboration

Ideo Brainstormers

The IDEO Process

Visual Storytelling 101