1.
Agenda
• Who am I ?
• Knowledge platform: Global Mind
• My research
• How my research contributes to Global Mind
1

2.
Knowledge platform:
Global Mind
Business competitiveness in
changing landscapes
2

3.
Knowledge
platform:
Global Mind
‘In education, this knowledge
platform specializes in strategy,
marketing, and business models
relevant to international business
firms.
The research platform Global Mind
focuses on border crossing activities
of business firms within the setting of
an increasingly globalized world.’
(LNU Knowledge platform webpage)
3

4.
Descriptive
quantitative
data
• Survey data
gathered:
• 164 Swedish SMEs
• 258 market entry
experiences
• 76% response rate
• 15.000km
(approximate)
driving for data
collection
4

5.
Thank you for
your attention
• Questions?
5

6.
Knowledge platform:
Global Mind
Business competitiveness in
changing landscapes
6

7.
Knowledge
platform:
Global Mind
‘In education, this knowledge
platform specializes in strategy,
marketing, and business models
relevant to international business
firms.
The research platform Global Mind
focuses on border crossing activities
of business firms within the setting of
an increasingly globalized world.’
(LNU Knowledge platform webpage)
7

8.
Descriptive
quantitative
data
• Survey data
gathered:
• 164 Swedish SMEs
• 258 market entry
experiences
• 76% response rate
• 15.000km
(approximate)
driving for data
collection
8

9.
Thank you for
your attention
• Questions?
9