The "Using website statistics to stimulate sales" web marketing seminar was held on Thursday the 16th October 2008 and provided the attendees easy to apply tips to help them: - Learn how to read their website statistics - what it all means. - Discover who their website users are. - Find out what information their users are most interested in. - Identify where their advertising may be failing. - Put in place systems to track both online and offline advertising. For more infromation or assistance translating your website statistics, go to www.xplore.net

1. Using Web Statistics to Stimulate Sales Presented by: Wendy Schollum October 2008

3. Feel you can’t afford website statistics?

4. No more excuses… most are free

7. What marketing works for your business?

9. With the web… … you can track online and offline marketing

19. Xplore.net Portfolio page … 512 page views last month

20. Xplore.net web tools page … 2 page views last month

21. What's the difference? There are several links to the portfolio from the home page

22. What's the difference? There are no direct links to the Web Tools page

27. Increase in visits following Xmails

34. Reading search strings

45. Seminar registration funnel

47. Case Study: My World.co.nz

52. Auckland users respond best to the site, when referred by Facebook.