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A survey conducted to see Which part of the purchase funnel is the most challenging to manage.
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Leon Zemel, Chief Analytics Officer of [x+1]: Client case study on leveraging big data.
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Ted McConnell, EVP of Digital, Advertising Research Foundation ('ARF'): Presentation on Audience Measurement.
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Bruce Biegel, Managing Director, Winterberry Group: The transition from traditional marketing to integrated marketing.
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Eric Stein, EVP, Digital Strategy, Epilson: Best practices to manage cross channel marketing.
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Patrick McLean, Executive Director, Verizon Interactive: Presentation on how Verizon Interactive built there digital brand.
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Ted McConnell: The Future of Audience Measurement
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Bruce Biegel: Marketing Transformation : The Path to Real Time Integrated Mar...
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Patrick McLean: Verizon Interactive: A Case Study for Marketing Transformation
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