1. Amber Pharmaceuticals was losing market share to rivals assisted by foreign collaborators. The VP of Marketing, Mr. Shah, pushed employees to their limits by setting aggressive targets without a formal performance appraisal or reward system. 2. As a result, many employees, especially high performers, left the company because they felt ignored and unwanted. Mr. Shah believed he could replace them with new hires but failed to address the underlying issues. 3. The document recommends improving the appraisal system to identify and reward hardworking employees. It also suggests jointly setting targets, providing timely feedback, and linking performance to promotions or pay increases to address employee turnover problems at Amber Pharmaceuticals.