LinkedIn has made almost as many changes as Facebook! Who can keep up much less get any real business benefits from it? In this session, Social Media Strategist Lena West will share some of the valuable tactics she teaches her Private Coaching Clients. You’ll leave with easy things you can do on LinkedIn that will make a difference in your LinkedIn presence and wallet. Discover the #1 mistake 60% of LinkedIn users make that cost them business and puts a ding in their reputation, how to EASILY and painlessly build your LinkedIn network and why your “best friends” on LinkedIn are the letters E and R. Learn why it may not be ideal to start your own group, and what you probably want to do instead, how Google will lead you to LinkedIn victory with minimal effort and high returns, and more!

1. FIND THE MISSING LINK
WITH LINKEDIN
Drive Leads, Visibility + Sales with
Low-Tech Tactics that WORK

2. Old Paradigm…
Led to…
Study hard
Work hard
Be determined
Keep your head down
Do a good job
Good grades
High test scores
Pats-on-the-back
Kept your job
Merit-based promotion

3. The Good Results
Women have earned more college degrees
than men since the mid-90’s
Nearly 40% of MBA students are women
Almost 50% of the workforce is women

4. The Not-So-Good Results
In Fortune 500 firms, only 15% of senior
leaders and 3% of CEOs are women
Only about 10% of women-owned companies
receive equity capital
Majority of elected officials are male

5. Still???
WHY????

6. Sylvia Ann Hewlett
The Sponsor Effect: Breaking
Through the Last Glass Ceiling
Men outscore women, by a large margin, in understanding
some critical realities about career advancement. Women,
are likelier to feel that hard work alone is the key to the top –
and that means we often underestimate the value of being
visible and well-connected.

7. So What Needs to Be Done?
1.
2.
3.
4.
5.
Promote yourself
Highlight your accomplishments
Be visible (organization and industry)
Build a supportive network
Lather, rinse + repeat

8. PROMOTE
#1 mistake 60% of LinkedIn users make?

9. HIGHLIGHT
Status updates + groups

10. VISIBILITY
Bought to you by the letters ‘E’ and ‘R’

11. BUILD
There’s an app for that!

12. Results
1.
2.
3.
4.
5.
6.
Better visibility on Google
Don’t have to manage or grow a group
Have a system for “card pileup”
Increased visibility among peers + industry
Value-based promotions + projects
Choice of positions + projects

13. Q+A
Questions?

14. Up Level Your Social Results
http://JoinStarter.com
$97/mo.
+
TODAY ONLY:
20-minute one-on-one call with me

15. Connect with Me
@LenaWest
888-78-SOCIAL