Content marketing is not new, in fact, it is a century-old practice. Here is a case study about the forefather of content marketing.

1. CONTENT MARKETING IS NOT
NEW

2. It is a century old marketing approach.

3. Digital just enabled everyone to publish content.

4. The forefather of content marketing is

5. In 1912, it had a peak circulation of more than
4 million.

6. Their
fi
rst issue
was printed in
1895.
This a copy of their 2nd issue
that was published in 1897.
Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.

7. What is content, anyway?

8. Anything you read,
‣ Social media posts
‣ Ebooks
‣ Blog posts

9. Anything you see,
‣ Graphic designs
‣ Infographics
‣ Slide decks

10. Anything you watch,
‣ Any video on YouTube
‣ Any
fi
lm/series on Net
fl
ix/prime
or on any OTT

11. Including, this one.

12. All of them are content in one or other way.

13. Let’s see some pages from “The Furrow”.

14. Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.

15. Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.

16. Disclaimer : Image copyright remain with the respective owner, used only for educational purposes.

17. “The Furrow” published articles about the farmer’s
community, their latest tools for farming, etc.

18. “The Furrow” is still in print today as the world’s
longest-running brand publication.

19. They are strong in digital as well, we published a
case-study about their video channel.

20. Owned Media
Earned Media
Paid Media
Successful companies
understand the power of
owned media and invest in it.

21. Video Marketing Company
www.studionavans.com
Ideas + Production + Brand channel Mgmt