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1. Latin America B2C E-Commerce Report 2010
April 2010
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
April 2010
Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
63
Covered Countries
Brazil, Argentina, Chile, Colombia, Mexico, Uruguay, Venezuela
Price
€1,950 (excl. VAT)
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2. Latin America B2C E-Commerce Report 2010
Key Findings
Covering Brazil, Argentina, Chile, Colombia, Mexico, Uruguay & Venezuela
• Brazil (68 million) was the leading Latin American country in terms of Internet users in September 2009,
followed by Mexico (28 million).
• Nationwide B2C E-Commerce spending in Chile for 2009 was expected to reach USD 27 billion, up +14%
compared to 2008.
• In 2008, 17 million Colombians had Internet access, accounting for 39% of the total population.
• Between 2007 and 2008, E-Commerce in Mexico grew by +70% with sales of USD 1.6 billion.
• In Venezuela, Internet penetration is considerably lower than the Latin American average, with 5.9 million
Internet subscribers nationwide.
Company and Product Information
About our Reports
Market reports by yStats.com inform top managers about recent market trends and assist with
strategic company decisions
A list of advantages
• yStats.com provides secondary market research: By using various sources of information we ensure
maximum objectivity for all obtained data. As a result companies get a precise and unbiased impression of
the market situation.
• The analyses, statistical reports and forecasts are only based on reliable sources including national and
international statistical offices, industry and trade associations, business reports, business and company
databases, journals, company registries and news portals.
• Our international employees research and filter all sources and translate relevant information into English.
This ensures that the content of the original studies is correctly interpreted.
• yStats.com delivers all research results as PowerPoint files. All data can therefore be used directly for board
presentations or be individually adapted.
• If required, yStats.com provides in-depth analysis for all research projects. Simply send us a request.
About yStats.com
• Founded in 2005, yStats.com is committed to research of objective, demand-based and up-to-date data on
markets and competitors for top managers from various industries including retail, home shopping,
e-commerce, telecommunications, logistics and energy.
• Headquartered in Hamburg, Germany, the firm is a specialist for secondary research with a strong
international focus.
• Major clients include Otto Group, Wirecard, Credit Suisse, Deloitte, Red Bull, Beiersdorf and Deutsche Post.
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
Behringstr. 28a, 22765 Hamburg Fax: +49 (0)40 - 39 90 68 51 www.ystats.com
Germany

3. Latin America B2C E-Commerce Report 2010
Table of Contents
1. Regional 2. Brazil (cont.)
• Population and Internet Usage Statistics, ranked by • Facts about Lojasmm.com
Internet Users, 2009 • Facts about Walmart.com.br
• Internet Users and Hours spent Online, • Facts about Casasbahia.com.br
September 2009 • Facts about Paodeacucar.com.br
• Facts about Giulianaflores.com.br
2. Brazil (Top Country)
• News about regional Retailers
• B2C E-Commerce Trends in Brazil: Sales and Top 3. Argentina
Players
• B2C E-Commerce Trends in Brazil: Christmas • E-Commerce Trends; incl. B2C/C2C E-Commerce
Sales 2009 Sales, in ARS billion, 2008-2010f
• Mobile Phone Subscribers in BRIC, in millions, • E-Commerce Travel Trends
2009 & 2014f • Leading B2C E-Commerce Players; by Assortments
• Mobile Activities of Mobile Phone Users in Brazil, in • Leading B2C E-Commerce Players; by Unique
% of Respondents, September/November 2008 Visitors and Audience Reach, February 2010
• B2C E-Commerce Sales and total Retail Sales in
Brazil, in BRL billion, 2006-2009 4. Chile
• B2C E-Commerce Share of total Retail Sales in
Brazil, in %, 2006-2009 • E-Commerce Market Overview
• Ranking of Top Retail Sub-Categories, total Brazil, • Internet Usage and E-Commerce Trends
Age 15+, Home and Work Locations, by total • E-Commerce Sales, in USD million, 2008-2009
Unique Visitors (thousand) and Reach in %, • Major Product Categories in E-Commerce, 2007
July 2008 • Leading B2C E-Commerce Players; by Assortments
• Development of Internet Users (millions) and its • Leading B2C E-Commerce Players; by Unique
Percentage of Country Population in Brazil, Visitors and Audience Reach, February 2010
2007-2011f
5. Colombia
• Age and Number of Internet Users in Brazil, in
millions, 2008-2010f; Internet Users by Age in
• General E-Commerce Trends
Brazil, in %, Sep/Nov 2008
• Internet Usage and E-Commerce
• Age / Gender Profile of the Brazilian Internet
• Online Banking and Online Projections
Audience, incl. Target Audience (000), %
• Leading B2C E-Commerce Players; by Assortments
Composition Unique Visitors, Total Minutes (MM),
• Leading B2C E-Commerce Players; by Unique
Total Pages Viewed (MM), % Composition Pages,
Visitors and Audience Reach, February 2010
% Composition Minutes, Total Visits (000),
September 2009 6. Mexico
• Online Buyers in Brazil, in millions, and Percentage
of Internet Users, 2006-2009 • E-Commerce Development
• Online Buyers in Brazil by Gender and Age, in % • Internet Users and E-Commerce
of Respondents, September/November 2008 • Leading B2C E-Commerce Players; by Assortments
• Leading B2C E-Commerce Players in Brazil; by • Leading B2C E-Commerce Players; by Unique
Assortments Visitors and Audience Reach, February 2010
• Leading B2C E-Commerce Players in Brazil; by
7. Uruguay
Unique Visitors and Audience Reach, February
2010
• Major Product Categories in E-Commerce, in %,
• Visitation and Engagement for 20 selected Retail
2008
Web Sites in Brazil, incl. total Unique Visitors
• Frequency of Online-Shopping, in %, 2008
(000), Average Minutes per Visit, Average Visits
• Preferred Online-Shop, in %, 2008
per Visitor, July 2008
• Facts about B2W (Submarino.com.br, 8. Venezuela
Americanas.com, Shoptime.com.br)
• Facts about Magazineluiza.com.br • Internet Usage and Penetration
• Facts about Portcasa.com.br
yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
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Germany

4. Latin America B2C E-Commerce Report 2010
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Brazil (68 million) was the leading Latin American country in terms of
Internet users in September 2009, followed by Mexico (28 million).
Latin America: Population and Internet Usage Statistics, ranked by Internet Users, 2009
Population Internet Users, % Population User Growth
Countries/Regions % Users in Table
(2009 estimate) September 2009 (Penetration) (2000-2009)
Brazil 198,739,269 67,510,400 34.0% 1,250.2% 38.6%
Mexico 111,211,789 27,600,000 24.8% 917.5% 15.8%
Argentina 40,913,584 20,000,000 48.9% 700.0% 11.4%
Colombia 43,677,372 19,792,718 45.3% 2,154.3% 11.3%
Chile 16,601,707 8,368,036 50.4% 376.2% 4.8%
Peru 29,546,963 7,636,400 25.8% 205.5% 4.4%
Venezuela 26,814,843 7,552,570 28.2% 695.0% 4.3%
Dominican Republic 9,650,054 3,000,000 31.1% 5,354.5% 1.7%
Guatemala 13,276,517 1,960,000 14.8% 2,915.4% 1.1%
Ecuador 14,573,101 1,759,472 12.1% 877.5% 1.0%
Costa Rica 4,253,877 1,460,000 34.3% 500.0% 0.8%
Cuba 11,451,652 1,450,000 12.7% 2,316.7% 0.8%
Uruguay 3,494,382 1,340,000 38.3% 262.2% 0.8%
Bolivia 9,775,246 1,000,000 10.2% 733.3% 0.6%
Puerto Rico 3,966,213 1,000,000 25.2% 400.0% 0.6%
Panama 3,360,474 934,500 27.8% 1,976.7% 0.5%
Paraguay 6,995,655 894,200 12.8% 4,371.0% 0.5%
El Salvador 7,185,218 826,000 11.5% 1,965.0% 0.5%
Honduras 7,833,696 658,500 8.4% 1,546.3% 0.4%
Nicaragua 5,891,199 185,000 3.1% 270.0% 0.1%
Source: Internet World Stats, September 2009
6
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Garbarino.com was the leading B2C E-Commerce player in terms of
unique monthly visitors in Argentina (320,000 in February 2010).
Argentina: Leading B2C E-Commerce Players; by Unique Visitors and Audience Reach, February 2010
Leading B2C E-Commerce Players Leading B2C E-Commerce Players
by Unique Visitors by Audience Reach
garbarino.com 320 garbarino.com 2,7
fravega.com.ar 270 fravega.com.ar 2,2
cotodigital.com.ar 71 cotodigital.com.ar 0,6
compumundo.com.ar 69 compumundo.com.ar 0,6
discovirtual.com.ar
di it l 22 discovirtual.com.ar
di it l 0,2
0 50 100 150 200 250 300 350 0 0,5 1 1,5 2 2,5 3
in thousand in %
Note: Unique visitors (users) and audience reach only include visitors from the corresponding country per month;
Ranking based on company list of previous chart. Selected online players with high traffic may not be included.
Source: Google
38
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