Brochure & Order Form_Europe Online Gaming Report 2012_by yStats.com

Europe Online Gaming Report 2012

May 2012

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RESEARCH ON INTERNATIONAL MARKETS
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May 2012

Publication Date
May 2012
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
54
Covered Countries
Western Europe: UK, Germany, France, Belgium, Finland, Italy, Netherlands, Spain
Eastern Europe: Poland, Russia, Turkey

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Key Findings
Covering 11 european countries
• Almost one-fifth of total gaming time in the UK was spent on “Social Networks” in 2011, followed by
“Casual Games” and only surpassed by “Console Games”.
• The online and mobile games market in Germany is expected to almost double between 2010 and
2015.
• In Spain, almost three-quarters of all gamers were expected to use “Social Networks” to play on in
2011.
• The market volume of online gaming in Russia was expected to grow between +20 and +30% in 2012,
compared to 2011.
• Turkey represented the fourth largest social gaming market worldwide in Q2 2011.

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Table of Contents (1 of 2)
1. MANAGEMENT SUMMARY 2. WESTERN EUROPE (cont.)

2. WESTERN EUROPE 2.3 Germany (Top Country)

2.1 Europe: Regional • Online Gaming Trends, 2010-2012, including Gaming
Spending, in EUR billion, 2010 & 2011
• PC Gamers that ever bought Digital Content Online,
in %, 2011f • Online and Mobile Games Market Size, in EUR
million, 2010 & 2015f
• Type of Digital Content ever bought by PC Gamers,
• Spending on Gaming, by Platform, including Online,
in %, 2011f
in EUR million, 2010 & 2011
• PC Game Digital Content Revenue, in EUR billion, • Spending on Gaming, by Platform, including Online,
2010-2015f in %, 2010 & 2011
• Germany: Spending on Gaming, by Platform,
including Online, in EUR million, 2011f and Time
spent on Games, by Platform, including Online, in %,
2.2 UK (Top Country) 2011f
• Gamers per Platform, in millions and in % of total
• Spending on Games, by Platform, including Online,
Gamers, 2011f
in GBP million, 2011f and Time spent on Games, by
Platform, including Online, in %, 2011f • Online- and Browser Game Players, in millions,
2008-2010
• Gamers per Platform, in millions and in %, 2011f
• Virtual Goods Buyers, in millions and average per
• Social Gaming Trends and Share of Avid Social Game Capita Spending, in EUR, 2008-2010
Users, in % of Total Internet Users, 2011
• Top 10 Online Gaming Websites, by total monthly
• Share of Social Gamers of Total Internet Users, Hours played and Unique Visitors in thousands and in
in %, September 2011 and Breakdown of Social % Reach, June 2011
Gamers by Gender, in %, September 2011 • Share of Online Gamers playing on Mobile Phones,
in % of Mobile Phone Users and in % of Smartphone
• Share of Social Gamers by Age Group, in %,
Users, Q2 2011
September 2011

• Share of Social Gamers by Access Device, in %,
September 2011

• Breakdown of Social Gamers by Frequency of
2.4 Belgium
Gameplay, in %, September 2011
• Amount of Time Spent Playing Social Games, in EUR million, 2011f and Time spent on Games, by
in % of Total Internet Users, 2010 & 2011f Platform, including Online, in %, 2011f
• Gamers per Platform, including Online, in millions
• Breakdown of Social Gamers by Social Network
and in % of total Gamers, 2011f
Platform, in %, September 2011

• Top 20 Social Games, in % of Social Gamers,
September 2011



Table of Contents (2 of 2)
2. WESTERN EUROPE (cont.) 2. WESTERN EUROPE (cont.)

2.5 Finland 2.9 Spain
• Gaming Market Value, including Online, in EUR
• Spending on Games, by Platform, in million Euro,
billion, 2009 & 2010
2011f and Time spent on Games, by Platform,
including Online, in %, 2011f
• Gamers per Platform, in millions and % of total
Gamers, 2011f
2.6 France

in EUR million, 2011f and Time spent on Games, by
Platform, including Online, in %, 2011f
• Gamers per Platform, in millions and in % of total
3. EASTERN EUROPE
Gamers, 2011f
3.1 Poland

• Gaming Market Value, including Online, in PLN
million, 2007-2011

2.7 Italy • Freemium Segment (Free-to-Play and Online), in PLN
million, 2009-2011f
• Spending on Games, by Platform, including Online, • Gaming by Devices, including Online, in %, 2011
in EUR million, 2011f and Time spent on Games, by
Platform, including Online, in %, 2011f
• Gamers per Platform, in millions and in % of total 3.2 Russia
Gamers, 2011f
• Online Gaming Market Trends, 2011 & 2012
• Breakdown of Online Gaming Market Value in Russia,
in %, 2011
• Breakdown of Spending by Online Gamers, in %,
2011f
2.8 Netherlands • Spending on Games, by Platform, including Online,
in USD million, 2011f and Time spent on Games, by
• Spending on Games, by Platform, in EUR Platform, including Online, in %, 2011f
million, 2011f and Time spent on Games, by • Gamers per Platform, in millions and in % of total
Platform, including Online, in %, 2011f Gamers, 2011f

• Gamers per Platform, including Online, in millions
and in % of total Gamers, 2011f 3.3 Turkey
• Social Gaming Market and Social Gaming Markets in
Turkey and the US, in million Users, Q2 2011



Samples


In the UK, 25% of social gamers purchased virtual currency with real
money in 2011, while 34% bought virtual gifts for someone.
UK: Social Gaming Trends and Share of Avid Social Game Users, in % of Total Internet Users, 2011

 The social gaming community in the UK has expanded from 2010 to
2011, with the number of social game users playing more than 15
minutes a week reaching 20 million in 2011. As a percentage of all Share of Avid Social Game Users,
Internet users in 2011, avid players playing more than 6 hours a week in % of Total Internet Users, 2011
represented 13% of all Internet users. 36% of social gamers played more
than once a day. 47% of UK social gamers logged on specifically to play Avid Social
social games in 2011. Gamers
13%
 The most important access devices used for playing social games in the
UK were desktop computers and laptops (92%) and smartphones used
by 29% of social gamers in 2011.
 In the UK, social game users purchasing virtual currency with real
money represented 25% of social gamers. 34% of users even bought
virtual gifts for someone in 2011.
 Social networking sites primarily used by UK social gamers were
Facebook, attracting 95% of game users and Google+ with 17%. Other
providers of social games such as MySpace, Bebo and Friendster were
used by less than 15% of social game users.
 Moreover, 52% of social gamers played FarmVille, while 42% played Other Internet
Bejeweled Blitz in 2011. Overall, the average social gamer in the UK Users 87%
played 8 different social games in 2011.

Note: N=801; surveyed September 15-22, 2011; respondents are Internet users playing social games >15 minutes per week and living in the US
Source: Information Solutions Group, 2011

15


3% of smartphone users in Germany “Used Browser to Play” on their
device in Q2 2011, compared to only 1% of all mobile phone users.
Germany: Share of Online Gamers playing on Mobile Phones, in % of Mobile Phone Users and in % of
Smartphone Users, Q2 2011

In % of all Mobile Phone Users In % of all Smartphone Users

Used Mobile Device for Playing 25.1 38.7

Played Pre-Installed Game 16.1 17.1

Played downloaded Game 11.1 24.8

Used Browser to Play 1.3 2.8

Note: aged 13+
Source: comScore, August 2011

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