In its latest “Poland B2C E-Commerce Report 2011” Hamburg-based market research firm yStats.com presents comprehensive data on trends, revenue figures, market shares and competitors regarding B2C E-Commerce as well as internet users and online shoppers in Poland.

1. Poland B2C E-Commerce Report 2011
September 2011
Provided by
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
September 2011
Publication Date
September 2011
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
52
Covered Countries
Poland
Price
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Site License: € 2,900 (excl. VAT)
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2. Poland B2C E-Commerce Report 2011
Key Findings
Covering Trends, Sales, Shares, Products, Users / Shoppers and Players
• wners of online shops in Poland stated that high delivery costs are the main reason
O
why B2C E-Commerce is growing slowly.
• Clothes, Sports Goods” was the leading product category in B2C E-Commerce in Poland in 2010,
“
followed by “Household Goods”.
• n 2010, more than 60% of households in Poland had access to the Internet.
I
• he penetration of online shoppers in Poland reached almost 30% of individuals in 2010.
T
• llegro.pl, Neo24.pl and Electro.pl are among the leading B2C E-Commerce players in Poland.
A
Company and Product Information
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payment systems, mail order and direct marketing, logistics as well as banking and consulting.
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3. Poland B2C E-Commerce Report 2011
Table of Contents
1. Management Summary 5. Products
• ost popular Product Categories in B2C E-Commerce,
M
2. Trends in %, 2010
• ypes of Goods and Services bought online, by Age
T
• 2C E-Commerce Sales Trends
B Groups, in %, 2010
• rinciples of good E-Commerce, 2011
P
• xpansion of E-Commerce, 2011
E
• ablets and Smartphones Trends, 2011
T 6. Users / Shoppers
• 2C E-Commerce Delivery Trends, 2011
B
• evelopment of Internet Users (millions) and its
D
• ogistic Companies used by Internet Shops,
L Percentage of Country Population, 2006-2010
in %, 2009
• ndividuals in Europe using the Internet, by Country,
I
• op Online Payment Companies by Internet Shop Use,
T in %, 2008-2010
in %, 2009
• ercentage of Households in the EU with Internet
P
• vailability and Popularity of Payment Methods in
A Access / Broadband Connections in %, 2008-2010
Internet Shops, in %, 2009
• otal Broadband Subscribers, compared to Germany,
T
• ustomer Spending on B2C E-Commerce, in %, 2009
C USA and the OECD, 2006-2010
• nline Activities of Internet Users, in %, April 2010
O • otal Broadband Subscribers per 100 Inhabitants,
T
• enetration of Mobile Phone Owners, and Penetration
P compared to Germany, USA and the OECD Average,
for Mobile Media Usage among Mobile Phone Owners; 2006-2010
Poland compared to the UK, Spain and France, • roadband Subscribers, by Access Technology
B
in %, 2010 compared to the OECD Average in %, 2010
• obile Internet Users, in % of the Population,
M • nline Shoppers by Age Groups, compared to
O
2007-2010 EU27 Average, in %, 2010
• nternet Usage via mobile Phones, by Age Groups,
I • enetration of Online Shoppers, by Age Group
P
in %, 2010 and Gender, in % of Population, 2010
• enetration of Online Shoppers, compared to EU27
P
Average, in %, 2006-2010
3. Sales • U Comparison of Online Shopper Penetration,
E
in % of Population, 2010
• 2C E-Commerce Sales, in PLN billion, 2001-2010
B • requency of Shopping on the Internet, in %, 2009
F
• 2C E-Commerce Sales, in EUR billion, 2010 & 2015f
B • nline Shoppers by Age Groups, in millions, 2009
O
• 2C E-Commerce Sales, in PLN billion, 2010 & 2011f
B • nline Shoppers by Gender, in %, 2008 & 2010
O
• 2C E-Commerce Sales per Household, compared to
B
Italy and Spain, in EUR, 2010
7. Players
4. Shares • eading B2C E-Commerce Sites, ranked by B2C
L
E-Commerce Sales, in PLN billion, 2010
• 2C E-Commerce Share on total Retail Sales, in %,
B • acts about Allegro.pl
F
2006-2010
• acts about Neo24.pl
F
• acts about Electro.pl
F
• ews about Integer.pl, 2011
N
• ews about Merlin.pl, 2011
N
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4. Poland B2C E-Commerce Report 2011
Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
“Clothes, Sports Goods” (14%) were the leading product category in
B2C E-Commerce in Poland in 2010, followed by “Household Goods”.
Poland: Most popular Product Categories in B2C E-Commerce, in %, 2010
Clothes, Sports Goods 14%
Household Goods 13%
Books/Magazines/E-Learning Material 10%
Food/Groceries 6%
Films/Music 6%
Electronic Equipment 6%
Computer Software 5%
Tickets for Events 5%
Computer Hardware 3%
Films/Music, delivered or upgraded online 3%
Books/Magazines, delivered or upgraded online 3%
Computer Software, delivered or upgraded online 3%
Shares/Financial Services/Insurance 1%
Other Types of Goods or Services 2%
0% 2% 4% 6% 8% 10% 12% 14% 16%
Note: Percentage of Individuals
Source: Eurostat, May 2011
29
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions
Trends Sales Shares Products Users / Shoppers Players
Electro.pl is another online shop in Poland, reaching B2C E-Commerce
sales of PLN 205 million in 2010.
Poland: Facts about Electro.pl
Name of Company Electro.pl sp. z. o.o
Homepage www.electro.pl
Business Model Retailer (Internet Pure Player)
Product Range Various Products (Focus on Consumer Electronics)
Revenue/Financials E-Commerce sales of PLN 205 million in 2010.
• 93 employees are working with Electro.pl
• Electro.pl is one of the few online stores in
Poland which has its own storage facilities.
Others
• In May 2011, Electro.pl was voted as the most
popular online shop in Poland by consumers,
according to a survey from Opineo.pl and
Rzeczpospolita.
Source: Company homepages, business reports, business and company databases, journals, company registries, news portals, industry and trade associations
124
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5. Poland B2C E-Commerce Report 2011
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