This document provides guidance on using YouTube to market a business. It outlines why YouTube is a good platform, with over 4 billion daily views and 800 million monthly users. It then gives tips for YouTube video content like reviews, interviews, and testimonials. It stresses the importance of high video quality, a clear call to action, and promoting videos on other sites and social networks to maximize exposure. The overall message is that YouTube can be an effective free marketing tool if videos are strategically created and distributed.
3. • Youtube is worlds most popular video sharing
website.
• 4 billion videos are viewed every day
• 800 million unique visitors use Youtube every
month
• Millions of businesses around the world use
Youtube to advertise their products and
brands
4.
5. Youtube Demographics
• More males watch Youtube videos than
females, with a 53 to 47% split across the
sexes
• The average age of a Youtube video user in
the US in 33 years.
• Nearly 64% of Youtube describe themselves as
being “tech savvy.”
• In the US, 69% of Youtube users possess some
level of college education
6.
7. Some Youtube video ideas
• Record short videos features
tips/advice/reviews regarding a product
• Hold interviews with experts
• Create informative and entertaining podcasts
• Leave comments on other peoples videos
• Reply to people leaving messages on your
videos
8. More Youtube Video Ideas
• Create a Youtube channel centered around your
company/product/brand
• Add testimonials from customers on your video channel
• Create videos showing successful results of people using your
product
• Ensure that your videos, if promoting a product are of a high
visual quality and are HD ready
• Host competitions offering attractive prizes on your videos
• Remember to place a link to your site and a phone
number/email addresses somewhere in your videos
9.
10. Youtube Videos Strategy
• Make sure that you are clear on what message you
want to put across when advertising your
product/company/service in your Youtube video
• Create a storyboard of the video and write out any
text/voiceover/commentary that will go in the video
• Identify your target market/potential customers
• Locate similar videos to yours on Youtube and
analyse the structure and content of their videos/
calls to action.
11.
12. Questions To Ask Yourself About Your
Youtube Video
• Is my video unique? Does it stand out from the
crowd?
• If I were a customer would I buy the product/service,
after watching this video?
• Is the video clear/easy to watch? How does it play on
mobile phones? Is it HD ready? Or does it look
amateur?
• Is the call to action clear?
• Is the message I want to get across being heard?
13. Promoting Your Youtube Videos
• Add your video link to your
linkedin/Facebook/Myspace/Twitter Pages
• Add your video to other video sharing websites like
dailymotion and metacafe
• Post the video onto your companies website
• Ask your employees to spread the video across their
personal social networks, (Facebook, Twitter, etc.)
• Make sure that your videos are SEO ready by fitting
your target keyword into your video title and
description. And place keyword rich tags.
