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Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015

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The presentation given by Chefsfeed's Pete O'Leary at the Snowplow Meetup San Francisco Oct 2015

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Chefsfeed presentation to Snowplow Meetup San Francisco, Oct 2015

  1. 1. What is ChefsFeed? Snowplow is the Solution! For Real?
  2. 2. What is ChefsFe ed?
  3. 3. CHEFS ARE THE NEW ROCK STARS
  4. 4. TRUST THE HAND THAT FEEDS YOU.
  5. 5. VIDEO PRE- ROLL ONLINE ADS EMAIL & PUSH MOBILE NATIVE INDUSTRY SOCIAL BRAND SOCIAL “MILLENIALS” “INFLUENCERS”
  6. 6. What’s the Problem?
  7. 7. Lots of Sources!
  8. 8. Marketing Data • Marketing systems are focused on conversions • App installed • User registration • Purchase • Why? • Attribution! • In other words, they want to get credit!
  9. 9. Focus on Conversions ✔ $✔ Install Registrati on Purcha se
  10. 10. Wrong! ✔ $✔ Install Registrati on Purcha se
  11. 11. User Behavior ✔ $✔ Fried Chicke n Ad WTF Video Pizza Restaur ant Search
  12. 12. Lots of Data! ✔ $✔ Fried Chicke n Ad WTF Video Pizza Restaur ant Search Billions of events Millions of events
  13. 13. Snowplow is the Solution
  14. 14. Lots of Data! ✔ $✔ Fried Chicke n Ad WTF Video Pizza Restaur ant Search Billions of events
  15. 15. Use Case
  16. 16. Snowplow Event Data • Consistent conversion event types between systems • App.start (structured event) • App.resume (structured event) • Save.dish (com_chefsfeed_dish_saved_1) • Reserve.OT (com_chefsfeed_open_table_booked_2) • A whole lot of screen.view in between!
  17. 17. User Event Stream ✔ $✔ source screen.view screen.vie w Billions of events App.start Save.dish Reserve.OT
  18. 18. Mobile_Events Table select fk.source_name, se_action, regexp_substr(regexp_substr(unstruct_event, '/[^/]+/jsonschema[^{]+{[^{]+$'), '[^/]+') as unstruct_event_name, app_id, rank() OVER (partition by apple_idfa, ORDER BY collector_tstamp) from atomic.events ae left join atomic.com_snowplowanalytics_snowplow_mobile_context_1 mc on ae.event_id=mc.root_id left join atomic.com_snowplowanalytics_snowplow_screen_view_1 as sv on ae.event_id=sv.root_id left join data.fiksu fk on fk.ios_advertising_identifier = mc.apple_idfa
  19. 19. Mobile Events by Source
  20. 20. Tips/Tricks • Persistent Derived Tables are the bomb! • Unstructured events can be tricky to set up correctly • Miscoding on iOS, shredding fails • json_extract_path_text(unstruct_event, 'data', 'data', 'filter_string') digs out an attribute • Redshift Python UDF • Implemented Haversine function to geocode users
  21. 21. For Real!

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