3. Palo Alto San Francisco Chicago New York Boston London Munich Shanghai
33 years
600 people
IDEO 12 disciplines
40 nationalities
10 offices
3 continents
11. “Business people
don’t need to
understand
designers better:!
they need to be
designers.”
!
– Roger Martin!
Dean, Rotman School of Management!
University of Toronto!
100. As a design thinker you… !
-Look to People…as a source of
inspiration.!
-Prototype and Experiment early
and often. !
-Go Beyond Concepts and
generate stories and scenarios. !