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design thinking at
     IDEO…!
Who is IDEO?
           !
Palo Alto   San Francisco   Chicago   New York   Boston   London   Munich      Shanghai




                                                                               33 years
                                                                            600 people

IDEO                                                                     12 disciplines
                                                                        40 nationalities
                                                                              10 offices
                                                                           3 continents
IDEO: Helping organizations innovate    !




Products, services, environments and digital experiences!
...designers have a
unique way of
solving problems!
It’s less about the form or
even the function…!
…and more about the process!
we call it!
“design thinking”"
“Business people
       don’t need to
        understand
     designers better:!
      they need to be
         designers.”
                   !

          – Roger Martin!
Dean, Rotman School of Management!
        University of Toronto!
at its core design
  thinking is…!
…a human centered
approach to innovation!
aiming to understand people on
        multiple levels!
it is an approach to
      innovation!
Design Thinking projects!
       start with !
  “How might we…”!
      “What if….”!
           or!
“What is the future of…”"
from a process
 standpoint…!
-Look to People…as your source
of inspiration.!
-Prototype and Experiment -
early and often. We call it
“building to think.”!
-Go Beyond Concepts and
generate stories and scenarios to
enable your ideas to spread. !
it starts !
with empathy"
American Red Cross!

How can we improve the
  donor experience?"
Red Cross!
Red Cross!
Kaiser Permanente!
   Nurse Knowledge Exchange!

How might we improve the nurses !
    shift change experience?!
Kaiser- Nurse Knowledge Exchange!
Kaiser!
National Campaign to Prevent Teen!
      and Unplanned Pregnancy:!
Bedsider birth control support network!
Palo Alto Medical Foundation!
        Project “Champion”!

      How might we improve !
care for our chronically ill patients? !
PAMF!
PAMF!




 Palo Alto Medical Foundation!
PAMF!
PAMF!
PAMF!
PAMF!
PAMF!
A few techniques to consider!
    when out there looking for
inspiration, prototyping and telling
              stories…!
Be sensitive to “work-arounds”!
insights come from
  extreme users
analogous situations
building to think!
Stanford Emergency Room
Stanford Emergency Room
Stanford Emergency Room
Stanford Emergency Room
prototypes don’t have to be
 physical but they must be
           tangible!
sometimes the story is
   the end result!
so, as a recap…!
design thinking !
 is a human centered
approach to innovation
As a design thinker you… !
-Look to People…as a source of
inspiration.!
-Prototype and Experiment early
and often. !
-Go Beyond Concepts and
generate stories and scenarios. !
thank you!

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