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DS | CX 
DS | CX
DS | CX DS | CX 
Yaniv Michaeli 
UX guide & mentor 
Creating digital experiences since 1998 
Lead the UX groups @ Netwise ...
DS | CX 
Model 
of 
thought
DS | CX 
Why? How? What? 
Digital 
Customer 
Experience 
Research 
Strategy 
Concept 
Person 
Need 
Situation
DS | CX 
Strategy 
DS | CX 
Technology 
Customer 
Operations
DS | CX 
Peaks & 
Valleys 
It’s all 
about 
emotions
DS | CX 
Choose Pay Wait Receive Service
DS | CX 
Choose Pay Wait Receive Service
DS | CX 
Wait 
Pay 
Choose 
Receive 
Service
DS | CX 
Wait 
Pay 
Choose 
Receive 
Service
DS | CX 
Wait 
Pay 
Choose 
Receiv 
e 
Receive 
Service 
Wait 
Pay 
Choose 
Receive 
Service
DS | CX 
Project 
flow
DS | CX 
Brief: vision & goals 
Research: customer 
needs 
Research: market 
reference
DS | CX 
IDEA 
IDEA 
IDEA 
Concept
DS | CX 
Design and 
Interaction 
Content 
Story
DS | CX 
Thank you 
yaniv.michaeli@gmail.com 
972-52-6008006
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About DS/CX - Yaniv Michaeli

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About DS/CX - Yaniv Michaeli

  1. 1. DS | CX DS | CX
  2. 2. DS | CX DS | CX Yaniv Michaeli UX guide & mentor Creating digital experiences since 1998 Lead the UX groups @ Netwise & Matrix
  3. 3. DS | CX Model of thought
  4. 4. DS | CX Why? How? What? Digital Customer Experience Research Strategy Concept Person Need Situation
  5. 5. DS | CX Strategy DS | CX Technology Customer Operations
  6. 6. DS | CX Peaks & Valleys It’s all about emotions
  7. 7. DS | CX Choose Pay Wait Receive Service
  8. 8. DS | CX Choose Pay Wait Receive Service
  9. 9. DS | CX Wait Pay Choose Receive Service
  10. 10. DS | CX Wait Pay Choose Receive Service
  11. 11. DS | CX Wait Pay Choose Receiv e Receive Service Wait Pay Choose Receive Service
  12. 12. DS | CX Project flow
  13. 13. DS | CX Brief: vision & goals Research: customer needs Research: market reference
  14. 14. DS | CX IDEA IDEA IDEA Concept
  15. 15. DS | CX Design and Interaction Content Story
  16. 16. DS | CX Thank you yaniv.michaeli@gmail.com 972-52-6008006

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