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WelcomeIntroductionsToday we will introduce MobileIron and discuss what it takes to build a Mobile First Enterprise.
Let’s look at some actual numbers.The left analysis was done by IDC and captures the total number of smartphones sold each year for business use, whether bought by the employee or the company. In the next four years, almost 1B total smartphones will be sold for business use, split over at least four operating systems. That means the majority of white collar workers in the world will be using a smartphone for business purposes. This doesn’t even include tablets.And starting in 2012, for the very first time, the number of personal devices purchased and used for work will surpass the number of corporate devices purchased and used for work.Devices are everywhere.And so are apps.Apple’s App Store launched July 10, 2008. That means 4 years ago, there were almost no mobile apps, other than Java games. And now, over 15 billion apps have already been downloaded from just Apple’s App Store, and over 10 billion from Google’s Android Market.That’s almost 50 apps per device and growing.As IT, you are responsible for the security of your corporate data:How do you keep up with this pace of change?Which of these devices do you trust?Which of these apps do you trust?How do you take advantage of mobility?Sources:IDC: Worldwide Business Use Smartphone 2011-2015 Forecast and Analysis (September 2011)App store downloads: http://tech.fortune.cnn.com/2011/07/11/apple-users-buying-61-more-apps-paying-14-more-per-app/Android Market downloads: Google released data Dec 5, 2011 # apps per phone:http://technolog.msnbc.msn.com/_news/2011/04/27/6543575-apple-android-phone-users-are-heaviest-app-downloaders
Mobile is a fundamental platform transition, just like the PC in the 80s, and web in the 90s. This transition is driven almost entirely by end-user demand, not IT policy.What this means for our customers:The most important endpoint in the organization will be the mobile device, not the PC. And many users will have more than one mobile device.The end-user’s preferred way to interact with the company will be through a mobile app. Mobile will be not just a better way to do email, but a means to drive true business transformation, just as the web did. Our customers call this the “Mobile First” enterpriseEmployees turn to mobile first to do their workEnterprise developers turn to mobile first to build their appsCustomers turn to mobile first to interact with their vendorsAs Forrester says, the corporate app store becomes the intranet of the future.(Source: “Mobile Management Takes a 180-Degree Turn,” Forrester (John C. McCarthy, Michele Pelino), Aug 8, 2011)And a new profession, Mobile IT, is now chartered with making it happen.
The MobileIron platform covers the full enterprise lifecycle and is available on-premise or in the cloud.There are several steps IT goes through when deploying mobile devices(One) The devices must be configured securely for email access, apps, encryption, password, device and user identity, and enterprise connectivityConfigurations and policies can be applied by either group or individual… and because each device is tagged as personal or corporate, different configurations and policies can be applied based on device ownership This is important for BYOD programs because customers have different policies for personal devices(Two) The devices must also integrate tightly with back-end enterprise systems. MDM is not an island. MobileIron… protects corporate email… uses the same authentication mechanisms and groups as your existing directory services… connects to your enterprise certificate authority … triggers commands through the BES for management and security… archives SMS messages with your existing archival system(Three) MobileIron provides granular privacy controls, so you can decide whether to track data like location or application inventoryCustomers find this essential, especially for BYOD setups and for geographic variances, for example a heightened awareness of privacy in Europe(Four) And of course, all these configurations, policies, integrations, and controls can be rolled out to thousands and tens of thousands of devices in an automated way(Five) This gives all our customers a single pane of glass to view all mobile devices accessing the enterprise, no matter what operating system. Each device in MobileIron is also labeled as either employee or company owned, since so many companies are allowing personal devices into their networks.Once your smartphones and tablets are rolled out, you need to make sure they continue to remain trusted … so risk mitigation and response is of primary importance(Six) You must monitor posture. Posture is the foundation of mobile security. It is the security state of the device – is it jailbroken? Is it out-of-policy? Has the user turned encryption off by mistake?(Seven) Based on the trust level of the device, MobileIron Sentry controls access to enterprise email. If a device is not trusted, email is blocked. (Eight) Our customers, especially the large enterprises, are also very focused on enforcing device and user identity with certificates, for both security and to improve the mobile user experience. This is one of the greatest strengths of the MobileIron platform – we have both our own certificate authority and the ability to integrate with a customer’s existing certificate authority.(Nine) And these actions are automated, so that IT can focus on managing exceptions, not the details of every device. This allows MobileIron to secure and manage the device fleet with limited people resources. Our customers have told us that with less than 1 FTE, they can manage the same number of devices they were managing with 8-9 FTEs on competitive productsNow let’s talk apps. Apps are the catalyst for business transformation.(Ten) The first concern many IT teams have is the keeping out rogue apps. MobileIron identifies all apps on the device so you can set up app control policies – blacklist or whitelist(Eleven & Twelve) But the real value is when companies start deploying their own apps. MobileIron provides an enterprise app store for IT to publish and distribute apps, and the end-user to discover them(Thirteen) Apps contain enterprise data, sometimes lots of it. Securing that data is the foundation of MobileIron’s multi-OS AppConnect strategy as well as our managed apps capabilities on iOSSo the cycle of apps is complete, from keeping the bad apps out, to distributing and securing the approved apps(Fourteen) One other core operational concern of many companies is the sometimes overwhelming cost of mobile devices, especially due to data consumption. MobileIron tracks roaming activity and whenever a device leaves the country, will notify the appropriate people to either influence behavior or change service plans with the operator(Fifteen) And finally, when the employee leaves or the device is lost, MobileIron allows you to wipe the entire device or selectively wipe just the enterprise workspace, which includes corporate email, VPN and WiFi settings, and business apps.This is the lifecycle of mobility within our customers.
Customer success is the core focus of MobileIron. The top item in our corporate values statement from the founding of the company in 2007 is “We and our customers win together”There are four building blocks to customer success:Our underlying architecture, developed from scratch for multi-os mobilityOur product investment in security and apps leadershipOur global operations, including support personnel in a follow-the-sun model. 40% of MobileIron’s business is outside the U.S. and there are now MobileIron customers in over 30 countriesOur growing best practices education, toolkits, and programs focused on helping Mobile IT accelerate mobile adoptionThis investment in the foundation has resulted in MobileIron becoming Mobile IT’s platform of choice1500 new customers have picked MobileIron in just the last two years. All of these customers use MobileIron to manage iOS and 75% also use MobileIron to manage other OS, like Android or BlackBerry. No one has as much customer experience with iOS and Android as MobileIron.200 of the world’s largest companies have picked MobileIron. The largest iOS deployments in the world are secured and managed by MobileIron. Apps have become very popular with our customers – with a rapidly increasing number of customers using the MobileIron Enterprise App Storefront; we expect that number to be over 50% by end of 2012. Some analysts call Mobile Application Management “MAM” – MobileIron has more new OS MAM customers than any other vendorAnd finally the proof of success is the customer’s willingness to maintain an ongoing relationship. 99% of MobileIron’s customers renewed their support in 2011Here is a sample of our customers that have publicly talked about their MobileIron deployment. (NOTE: You can click on all these icons in presentation mode to get to the actual case study / public mention)MobileIron customers range across industriesFinancial servicesHealthcareRetailManufacturingProfessional servicesEducationTechnology… and across the worldNow we’ll dive into specific use cases.********************Note to sales team: MobileIron has 10x the public MDM references of AirWatch or Zenprise. Both those companies appear to only have 2-3 companies in print. All their case studies are from their legacy hotspot management and BES monitoring businesses, respectively. And note for Sybase that Forrester recently wrote: “Sybase wasn’t able to provide us with a customer reference that was using the solution to manage iOS or Android devices” (“Market Overview, Mobile Security” published October 2011). [Note that almost all of Zenprise’s case studies are for their legacy BES monitoring business, not MDM]