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Zaptap keynote museums

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Zaptap keynote museums

  1. 2. Seeing Artwork Differently Augmented Visitor Experience Social Interaction and Influence Realtime Visitor Metrics
  2. 3. Interesting artwork. I wonder if they have other pieces from the same artist here. Awesome sculpture! I’ve got to tell my Facebook friends If I had a coupon, I ’ d buy a poster for this artwork right away. Is there anyone who can help me out with my research paper? Diverse Visitors Needs
  3. 5. Reviews product reviews convey a sense of trustworthiness in products. Product Information <ul><li>Access to relevant product information </li></ul><ul><li>Customized experience based on consumer behaviour </li></ul><ul><li>Branded and easily customizable templates </li></ul><ul><li>Compatible with most Smartphones </li></ul><ul><li>No software downloads required </li></ul>
  4. 6. Facebook <ul><li>Facebook integration and authentication </li></ul><ul><li>Facebook commenting and sharing </li></ul><ul><li>Facebook “ like ” integration </li></ul><ul><li>Facebook user metrics </li></ul><ul><li>Users leverage their social network to make decisions </li></ul><ul><li>Users share product information via social networks </li></ul>
  5. 7. Offers and Incentives <ul><li>Custom offers and incentives based on consumer profile </li></ul><ul><li>Push incentives in realtime to encourage consumers to buy while they are in your stores </li></ul><ul><li>Track sales conversions via barcode coupon </li></ul><ul><li>Push incentives after store visit such as email, SMS or social </li></ul><ul><li>Offer incentives to users to “ like ” or grow your audience </li></ul>
  6. 8. Favorites <ul><li>Favorite items for future use </li></ul><ul><li>Use favorites to store items instead of a shopping cart </li></ul><ul><li>Users share favorites with their social network </li></ul><ul><li>Email users before an item runs out of stock </li></ul><ul><li>Reward users to share their favorites lists </li></ul>
  7. 9. Rich Media <ul><li>Highly integrated with YouTube </li></ul><ul><li>Video helps sell products </li></ul><ul><li>Help consumers decide by providing promotional videos </li></ul><ul><li>Supply “ How-to videos ” </li></ul><ul><li>Video product reviews </li></ul><ul><li>Add audio content to enrich consumer experience </li></ul><ul><li>Product walkthrough videos </li></ul>
  8. 10. Alerts <ul><li>Push realtime incentives and promotions. Users receive an alert and can respond instantly </li></ul><ul><li>After a user scans an item push Live In-store help </li></ul><ul><li>Push realtime offers such as “ Like Us ” on Facebook to receive a promotional item </li></ul>
  9. 11. Realtime Intelligent Dashboard
  10. 12. Dashboard Features <ul><li>Real-time monitoring </li></ul><ul><li>Manage works of art </li></ul><ul><li>Monitor promotions </li></ul><ul><li>Push incentives in real-time </li></ul><ul><li>Demographic insights </li></ul><ul><li>Facebook metrics </li></ul><ul><li>Rich realtime reporting </li></ul>Real-Time Monitoring Product Scans Store Locations Live Help Requests Location FaceBook Metrics Share Scans Demographics Product scans Location FaceBook Metrics Real-Time Push Incentives Scans Demographics Product scans Location FaceBook Metrics Managing Products Profiles Scans Demographics Product scans Location FaceBook Metrics Schedule Campaigns Scans Demographics Product scans Location FaceBook Metrics Realtime Rule Based Alerts Scans Demographics Product scans Location FaceBook Metrics