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IPTV Service Assurance Solution Yaron Eisenstein Director, Marketing Solutions TTI Telecom © 2007
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What is IPTV? ,[object Object],[object Object],[object Object],[object Object],[object Object],A consumer   technology   for the delivery of  broadcast TV ,  on- demand video   and  interactive   entertainment services to consumer TV sets over  IP networks
[object Object],IPTV:  The next step towards X-Play ,[object Object],[object Object]
IPTV Global Spreading ,[object Object],Global IPTV subscribers 14.5m in 2007, up 192.4% from 4.9m in 2006  ( iSuppli)
Classifications of IPTV services
How IPTV is being sold? Or what can we learn from a marketing campaign?
IPTV Unique Challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Service Modeling in Repository Service Modeling Data Collection  Processing KPI & KQI Generation Degraded Service  Quality Events  Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Defining the relationship between network resources and the services deployed
Data Collection Methods ,[object Object]
IPTV Service Layers Service Modeling Data Collection  & Processing KPI & KQI Generation Degraded Service  Quality Events  Service Impact Analysis Fault  Management Reporting Automated Impairment Resolution Broadband Access Metro Ethernet, xDSL , Fibber, Cable Packet Transport Packet loss, Latency, Jitter, buffers Signaling Multicast Routing, Multicast Join/Leave, etc’ Quality of Experience Customer Experience Indicators (MOS, etc’) Video Content Video Content and Quality Management
Service-Centric PM Approach ,[object Object],[object Object]
QoE: The Ultimate Metric of Performance ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],PSNR vs Packet Loss
Web Reporting Service Modeling Data Collection  & Processing KPI & KQI Generation Degraded Service  Quality Events  Service Impact Analysis Fault  Management Reporting Automated Impairment Resolution Report generation on ad-hoc and scheduled basis
Degraded Service Quality (DSQ) Events  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Low threshold High threshold 55% 50% 70% Onset  Abatement
DSQ in TrafficGuard Service Modeling Data Collection  & Processing KPI & KQI Generation Degraded Service  Quality Events   Service Impact Analysis Fault  Management Reporting Automated Impairment Resolution Monitoring KPIs & KQIs for abnormal behavior in near  real-time and generating DSQ alerts
Netrac FaM - Fault Management Service Modeling Data Collection  & Processing KPI & KQI Generation Degraded Service  Quality Events   Service Impact Analysis Fault  Management Reporting Automated Impairment Resolution Real time alarm surveillance and management system  with advanced root-cause
ServiceImpact Service Modeling Data Collection  & Processing KPI & KQI Generation Degraded Service  Quality Events   Service Impact Analysis Fault  Management Reporting Automated Impairment Resolution Prioritizing affected services based on business logic  leads to efficient operational decision making
Automated Optimization Framework Service Modeling Data Collection  & Processing KPI & KQI Generation Degraded Service  Quality Events  Service Impact Analysis Fault  Management Reporting Automated Impairment Resolution Providing automatic/semi-automatic problem Correction and service optimization tasks
IPTV Integrated Solution ,[object Object],[object Object],[object Object],[object Object],[object Object],Fault Detection and Prioritization Passive/Active  Monitoring ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Service Quality Management Traffic Usage ,[object Object],[object Object],[object Object],[object Object]
Is IPTV Ready? ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object]
This presentation, its content, materials ideas and know-how are the property of TTI Team Telecom International Ltd. (and its affiliates together  “ TTI Telecom ” ) and are designated as confidential.  This presentation may not be reproduced, altered or distributed in whole or in part, without the express written permission of TTI   Telecom.   The content is provided  “ As Is", and in no way imply warranty or commitment .  This is a Legal Notice and may not be  removed or altered in any way .     Copyright  ©  2006 TTI Team Telecom International, Ltd.   Thank you [email_address] www.tti-telecom.com

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IPTV Service Assurance

  • 1. IPTV Service Assurance Solution Yaron Eisenstein Director, Marketing Solutions TTI Telecom © 2007
  • 2.
  • 3.
  • 4.
  • 5.
  • 7. How IPTV is being sold? Or what can we learn from a marketing campaign?
  • 8.
  • 9. Service Modeling in Repository Service Modeling Data Collection Processing KPI & KQI Generation Degraded Service Quality Events Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Defining the relationship between network resources and the services deployed
  • 10.
  • 11. IPTV Service Layers Service Modeling Data Collection & Processing KPI & KQI Generation Degraded Service Quality Events Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Broadband Access Metro Ethernet, xDSL , Fibber, Cable Packet Transport Packet loss, Latency, Jitter, buffers Signaling Multicast Routing, Multicast Join/Leave, etc’ Quality of Experience Customer Experience Indicators (MOS, etc’) Video Content Video Content and Quality Management
  • 12.
  • 13.
  • 14. Web Reporting Service Modeling Data Collection & Processing KPI & KQI Generation Degraded Service Quality Events Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Report generation on ad-hoc and scheduled basis
  • 15.
  • 16. DSQ in TrafficGuard Service Modeling Data Collection & Processing KPI & KQI Generation Degraded Service Quality Events Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Monitoring KPIs & KQIs for abnormal behavior in near real-time and generating DSQ alerts
  • 17. Netrac FaM - Fault Management Service Modeling Data Collection & Processing KPI & KQI Generation Degraded Service Quality Events Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Real time alarm surveillance and management system with advanced root-cause
  • 18. ServiceImpact Service Modeling Data Collection & Processing KPI & KQI Generation Degraded Service Quality Events Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Prioritizing affected services based on business logic leads to efficient operational decision making
  • 19. Automated Optimization Framework Service Modeling Data Collection & Processing KPI & KQI Generation Degraded Service Quality Events Service Impact Analysis Fault Management Reporting Automated Impairment Resolution Providing automatic/semi-automatic problem Correction and service optimization tasks
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  • 23. This presentation, its content, materials ideas and know-how are the property of TTI Team Telecom International Ltd. (and its affiliates together “ TTI Telecom ” ) and are designated as confidential. This presentation may not be reproduced, altered or distributed in whole or in part, without the express written permission of TTI   Telecom.   The content is provided “ As Is", and in no way imply warranty or commitment . This is a Legal Notice and may not be removed or altered in any way . Copyright © 2006 TTI Team Telecom International, Ltd. Thank you [email_address] www.tti-telecom.com