Apple- one of the most valuable brand. The presentation include micro and macro analysis of the company. The Brief Description of FMCD sector which includes Categorization, factors for growth and smartphone industry. The section 2 includes the description of brand Apple with vision, mission strategy and SWOT analysis and their social presence.
4. Fast Moving Consumer Durables
(FMCD) are the products that are also
known as durable goods or hard goods
or consumer durables.
Consumer durables are the goods that
yield utility over time rather than being
completely consumed in one use.
Some of the examples of consumer
durables will include household goods,
automobiles, books, jewellery, toys,
etc.
FMCD
Intoduction
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India’s consumer durables industry is
valued at $9.7 billion as of 2015.
This sector is expected to grow to
$20.6 billion by 2020 and become the
fifth largest in the world by 2025.
5. Air Conditioners
Refrigerators
Washing Machines
Sewing Machines
Watches and Clock
Cleaning Equipments
Microwave Ovens
Cooking Range
Chimneys
Mixers
Grinders
Electronics Fans
Television
Audio and Video
System
Electronic
Accessories
PC's
Mobile Phones
Digital Camera
White Goods Brown Goods Consumer
Categorization 04
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6. Incresed disposable income
Grater accessibility to
credit
Relaxation of tariffs
Increased liberation
Favourable FDI
environment
Incresed investment
Greater R&D
Factors
for Growth
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9. PART 2
Brand:Apple
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You can't ask customer what they want and then try to give that to them. By the
Time you get it built, they will want something new.
-Steve Jobs
10. Vision
Apple Inc.’s corporate vision is “to make the best
products on earth, and to leave the world better than
we found it.”
Similarly, the company’s Vice President for
Environment, Policy and Social Initiatives, Lisa Jackson,
stated, “We aim to create not just the best products in
the world, but the best products for the world.”
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Apple’s corporate mission is “to bring the best personal
computing products and support to students,
educators, designers, scientists, engineers,
businesspersons and consumers in over 140 countries
around the world.”
Mission
11. Rethink the Need for Advertising
Avoid Price Wars by Emphasizing Your
Unique Value Proposition
Keep Your Marketing and Your Products
Simple
Know Your Audience and Talk to Them in
Their Language
Design a Better Customer Experience
Aim at Your Prospects’ Emotions
Build a Community of Users or Customers
Marketing
Strategies
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13. THREATS
Coronovirus Outbreak
Supply Chain Disruption
Apple Bullied by Counterfeits
Increasing competition
Market Penetration
China Tarrifs
Lawsuits
Backdoor Mechanisms
Mark Zukerberg criticized monopoly
of iPhone's app store
STRENGTHS
Most valuable Brand $322 Billion
Globally Iconic
Top Technology
Brand of choice
Proficient Reaserch
Sustainability Made Possible Liam
Expansion in Services
WEAKNESS
High priced Products
Limited Advertisement and
Promotions
Entering into area of non-competency
Incompatibility with other Softwares
Allegation of Tracking
Unfair Business Practices
OPPOTUNITIES
Consistent Customer Growth
Qualified ProfessionalsExpansive
Distributive Work
Smart Wearable Technology
Utilize Artificial Intelligence
Expansion of music Streaming
Deliver Self-Driving Software
Technology
Kia motors to Built Apples Driveless
Cars
S
W
O
T
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18. 26
Instagram
Pages- 5
Followers
Apple- 25.4 million
Applemusic-4.5 million
AppleTV- 2.3 million
Facebook
Pages- 10
Followers
AppleTv-28 million
App Store- 14 million
Apple- 13 million
Twitter
Handles-10
Followers
Apple Music- 9.8 million
Apple- 6.1 milliion
itune trailers- 2.4 million
Youtube
Channels- 15
Subscribers
Apple-13.9 million
AppleTv-873 k
Apple Music- 558k
Linkedin
account-1
Employees- 230721
followers- 13.6 million
Social Media
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19. Keep it simple.
Use product placement.
Leverage reviews
Focus on unique value proposition rather than price.
Stand for something.
Create experiences, not just products.
Speak to audience using their language.
Develop an aura and mystery around what you are doing.
Appeal to emotions.
Use visuals
Digital
Marketing
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20. 0 10 20 30 40 50
Very Effective
Effective
Neutral
ineffective
Very Ineffective
The shortened customer
journey
The influence of social proof
The power of influencers on
consumer buying decisions
How social media influences
consumer buying decisions
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FIG- Influencers Marketing
Source- Mediak
Detail report
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Social media
Influence
21. Facebook Youtube Twitter Instagram
100
75
50
25
0
18
Samsung
Apple
Xiomi
FIG- Social Media For Marketing
Source- Statista
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22. Thank you!
Contact us if there are any questions.
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