1. Project of
Flavored Panem
Orange
Bread
strawberry
bread
Chocolate
Bread
Lemon
Bread
Banana
Bread

2. Presented by
Abdul Wahab Waseem
Yasir Iqbal
Nimra Shahid

3. MARKET ANALYSIS
• Why this product are launch
• Needs

4. LOGO

5. BRAND MANTRA
Nashta Halka Phulka Sa

6. Introduction
 Meaning of flavored panem
 Quality
 Innovation

7. Our mission is to provide fullest different flavor bread
from grain not merely for sake of convenience but
with sustainability & nourishment as our focus we
strive to make bread with integrity and honesty.

8. Our vision is to create an environment that
inspires better quality of life. Our product
created with intention process is mindful &
result is savored and enjoyed product. We
are passionate about baking different
flavored bread.

9. OBJECTIVES
Our main objective is to
introduce flavor panem all over the
Pakistan.

10. SWOT ANALYSIS

11. Strength
Our company have ability to manufacture different Flavors.
We have advance technology.
We are good in Quality.

12. Weakness
We have less recourses of finance.
 Our company position level is low as compare to our
competitors.
Distribution channels are limited

13. Opportunity
Population increases
In future we come up with new flavor including Zera, Garlic,
Ginger flavors

14. Threads
Less economic growth of the population.
Competitors.
Cost of production can increase.

15. Competitors:
 Dawn Bread
 Gourmet
 Shezan
 Wonder Bread
 Cakes and Bakes
 Different Bakery Breads

16. SEGMENTATION TARGET POSITION
• Effort to increase a company’s precision marketing. We have done the
segmentation on the basis of the following variables:
Geographic
Demographic
Psychographic
Behavioral

17. Geographic:
Divide Lahore in different segments
according to areas and markets. E.g. DHA, MODAL TOWN,
GULSHAN-E-RAVI
Demographic:
Divided markets into groups based
on variables such as age, income, social class,
occupation & their life cycle.

18. Psychographic:
To analyze the psyche of the
people of Lahore we divide them in social class,
life style and personality.
Behavioral:
In behavioral we are focusing on
benefits, interest of people.

19. Targeting market
 Income Group:
 Youth & children:
 Travelers:

20. Positioning
Create a positive image in the minds of
customer. We are providing quality product to
fulfill the needs of people.

21. Ingredients:
Flour
Water
Salt
Yeast
Sugar
Cooking Oil
Flavor
Preservatives:
Calcium propionate
Calcium acetate

22. Quantity per Badge:
Flour 130 kg
Sugar 6 kg
Cooking Oil 2 kg
Yeast 2 kg
Emprovel 240 gm
Calcium propionate 250 gm
Calcium acetate 100 gm
Water 62 liters
Flavor as per requirement

23. MARKET MIX’S

24. PRICE
Product Quantity in pieces Price in Rs.
Panem Bread 8 piece Rs. 22
Panem Bread 14 piece Rs. 35
Panem Bread 18 piece Rs. 55

25. PLACE
Our distribution channels in Lahore are:
 Bakeries
 Super stores
 Departmental stores
 Marts
We mainly focus on the retailers & Bakeries because they are the
only source which delivers our product to the final consumer.

26. PRODUCT
Benefits
Flavors
Strong bones
8 hours energy
Vitamin A & D

27. Features
 Delight bread has different flavors
 Make the bones strong
 Repair the dead tissues of the body
 Source of creating blood
 Enriched with vitamin A & D
 Glow the body & skin
 Reduce fat & Carbohydrates

28. PROMOTION
ELECTRONIC MEDIA PRINT MEDIA
Tv Radio News paper Magazines Billboard
Ptv Fm 101 Awaz Bacho ki Duniya Gulbrg
Cartoon Network Fm 103 Jang Sunday Magazine D.H.A
Nick tv Fm 90 Dawn Akhbar-e-Jahan Cant
Ary Fm 89 Express Family Magazine Station