4. Back to the Basics
● What is the difference between the Web and the internet ?
● What is the difference between Web 1.0 and Web 2.0 ?
● What is the difference between Social Media and traditional
media ?
6. Insights
● Over 1 Billion Facebook active users worldwide
● Over 5 million Facebook active users in Morocco
● Over 500 million Google+ Active users
● Almost 250 million Twitter active users
● Over 1 million visitors on Hespress a day !
13. Manage your “Online to Offline”
Communities
● Start online conversations
● Organise Meet-ups
● Connect & Engage
14. Enhance your Capacity Building
Connect
Offline
Online
Engage
Bêta Framework Based on Akram Ilyas Thoughts
and presentations on capacity building
15. Improve your Collaboration (Internally)
Lead
Real time information
Manage
Share
Bêta Framework Based on Akram Ilyas Thoughts
and presentations on capacity building
Give
Serve
Faster and Effective Collaboration Participation
16. Improve your Soft and Hard Skills
Self
Organization
Communities
Bêta Framework Based on Akram Ilyas Thoughts
and presentations on capacity building
19. Social Media Strategy
● Know your strengths and weaknesses
● Set SMART objectives and KPIs
● Have a Social Media Plan
● Have a Social Media Planning
31. Best Practices
● In the Social Media Arena : Content is king !
> Have a content strategy
● Don’t just broadcast
> Encourage Sharing (Create talkability)
32. Best Practices
● Define a daily routine
> Listen - Discuss - Publish !
● Establish Regular Reviews