1. INTRODUCING:
SUMMER 2009

2. The Mobile Revolution
 The mobile space in the US is at the beginning of a massive revolution.
There are more than 260 million cell phones in the US alone.
 Today, carriers and handset makers dominate the environment
 In the future, brands that engage consumers through mobile
content and services will dominate the environment
 With an increasing number of easy-to-use, mini computing devices such
as the iPhone, the power is shifting to consumers and brands
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3. An Unprecedented Opportunity
 The mobile revolution is positioned to be much larger
and pervasive than even the adoption of the world
wide web in 90s
 Globally more people have mobile phones than will
ever have a computer
The mobile channel is unlike any other; it provides
consumers the opportunity to engage with brands
whenever and wherever they want
 With the introduction of distribution channels such as
Apple’s “App Store,” consumers have unprecedented
access to feature-rich applications that have an
immediate impact on their lives
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4. Capitalizing on the Opportunity
 How consumers experience a brand’s offerings translates
directly to adoption; a compelling user experience bonds a
consumer to the brand
 Mobile devices are where target consumers live. It is critical
for brands to understand and economize their efforts on the
right platforms
 Brands should be planning for how to extend their reach into
the mobile channel now, before the landscape becomes too
crowded
 Brands must align with partners who can guide them to
consumers, and, once there, create an experience that
will attract them
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5. Unique Challenges: Heterogeneity
 1800+ different mobile phones in existence right now
 Equally as many new phones debut each year, often with dramatically
different features, screen sizes and methods of interaction
 40+ mobile web browsers
 7 major mobile operating systems, with many different versions
 30+ wireless operators, each with intrinsic compatibility barriers
Brands cannot afford to wait for standardization in the
mobile space; they must be able to compete at the
speed of innovation
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6. Mobients: We live and breathe mobile.
 At Mobients we understand how to economize efforts and
minimize costs while helping you extend your products and
services to the mobile channel
 As a mobile user experience design & strategy company, we are
intimately aware of consumer behavior, needs and wants as well
as how to balance those with the drivers of your business
 Being focused strictly on the mobile and convergent channels
ensures that we are always on top of the latest trends
Mobients has a proven track record helping brands navigate the
challenges of mobile, making smart usability trade-offs to design
services that create consumer loyalty and increase adoption
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7. What Mobients Can do for You
 Help you plan your business and product strategy to extend your brand
to the mobile channel
 Facilitate aligning stakeholders around a product vision
 Perform in-depth user research to determine the best models and
designs for addressing consumer needs
 Create proof-of-concept designs to socialize with real users in order to
gain critical insights into how consumers will receive your offerings
 Perform usability studies to determine real world roadblocks that could
impede adoption
 Create detailed wireframe specifications that will guide your
Development and QA teams as they build and test your products
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8. Case Study: Mobile Commerce
 In 2007, an industry-leading provider approached Mobients for assistance in
upgrading the usability of their financial services product prior to submission to
the AT&T usability compliance process.
 Mobients worked with the product development and technical teams to
redesign the user experience of the product, delivering rigorous design
specifications for the user interface.
 The design specifications (or wireframes) were then used to communicate both
to AT&T and to the provider’s development group exactly how the next release
of their product would look, feel, and behave.
 The new design sailed through AT&T's usability compliance process based
solely on the design specifications. Moreover, the development and QA groups
found the detail and clarity of the new specifications so helpful, they become
the model for all future iterations of their products.
 When the application was developed it passed usability testing easily where it
scored extremely high.
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9. Case Study: Mobile Commerce (cont.)
 Once in production, adoption of features rose nearly
300% due to the efforts our designers made to help
the client's implementation team create higher
visibility and ease-of-use of these key features.
 In 2008, the client re-engaged Mobients, but, this
time, to help them port their application to the
iPhone.
 Working with the client’s technology team, Mobients
performed a rigorous analysis of the iPhone platform
and evaluated the impact of porting their existing
design to the iPhone. They then retained us to move
forward with designing their iPhone experience
which, when launched, immediately doubled their
user base -- a valuable and rapid return on
investment.
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10. Why Mobients
 User Experience Design has to permeate all phases
of your product or service development process to maximize its value:
 Ideation, Strategy and Research
 Conceptualization and Definition
 Interaction and Interface Design
 Visual Design
 Implementation
 Testing and Deployment
 Mobile possesses unique challenges and opportunities at every stage
Mobients is the best partner for you to navigate
challenges and capture the opportunities of the
mobile space
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11. Next Steps: Contact Mobients
Contact us to benefit from the mobile revolution:
Matthew Perry: mperry@mobients.com
or
John Schmidt: jschmidt@mobients.com
© Copyright 2009 Mobients, Inc. All rights reserved. 11