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Yves Caseau 
Head of AXA Digital Agency 
NATF (National Academy of Technologies of France) 
Yves Caseau - Digital Age Info...
OOuuttlliinnee 
1. Digital Revolution 
When companies need to evolve 
together with their customers 
2. Information System...
Part One : DDiiggiittaall RReevvoolluuttiioonn 
Software 
Strategy 
Markets are 
Conversations 
Customer 
Empowerment 
Int...
Complexity and Continuous Change rreeqquuiirree AAggiilliittyy 
Increasing complexity of 21st century prevents 
forecasti...
Our Customer Is The Architect of HHeerr OOwwnn EExxppeerriieennccee 
Digital experiences are “mash-up” of contents, produ...
Markets Are Conversations –– CCoommee PPrreeppaarreedd !! 
In the world of content abundance, to grab attention you 
must...
The Relentless Pursuit ooff DDiiggiittaall IInnnnoovvaattiioonn 
Innovation is solving a pain point together with the 
cu...
No Digital Leader Without aa SSooffttwwaarree SSttrraatteeggyy 
“Software is eating the world” – M. Andreesen 
Your soft...
Pulling Opportunities from CCuussttoommeerr IInnttiimmaaccyy 
Getting to know your customers without bothering them 
« R...
Part Two : Information SSyysstteemmss RReevvoolluuttiioonn 
The Compass 
Yves Caseau - Digital Age Information Systems – N...
The New Way of Working ooff WWeebb’’ss GGiiaannttss 
“Measure Obsession” 
The most precious currency in the digital worl...
Platforms Attract Value aanndd SSaattiissffyy CCuussttoommeerrss 
Need for more and more software, at cheaper 
prices 
T...
Enroll Ecosystems to DDeevveelloopp YYoouurr SSooffttwwaarree 
Mobile First, Cloud First 
Commodity Hardware and Open OS...
Smartphone Revolution is MMoorree tthhaann MMoobbiillee WWeebb 
The smartphone is the remote control of our 
connected li...
A New Toolbox : Programming HHaass CChhaannggeedd !! 
Test: do you write code ? do you Google it ? 
Welcome to massively...
« Data is the New Code » : BBiigg DDaattaa DDiissrruuppttiioonnss 
Cost and technology disruption 
“Data is becoming at ...
Part Three :: SSooffttwwaarree FFaaccttoorriieess 
The Target 
Yves Caseau - Digital Age Information Systems – November 20...
Constantly Changing Software RReeqquuiirreess NNeeww MMeetthhooddss 
Source code becomes more important 
(shown, shared a...
Software Factories : Focus on Building && AAuuttoommaattiioonn 
Continuous build, integration and delivery 
A process th...
Homeostasis Requires OOppeenn SSoouurrccee PPrraaccttiiccee 
White-box integration with source code 
There is a treasure...
The Toyota Way of CCoonnttiinnuuoouuss DDeelliivveerryy 
Small autonomous and cross-functional teams 
Synchronized work ...
Love your Code and Value yyoouurr SSooffttwwaarree TTeeaammss 
Code reviews and pair programming 
Coding standards, disc...
API : An Organic System is Defined bbyy IIttss MMeemmbbrraannee 
This is a service architecture game : 
modularity, event...
CCoonncclluussiioonn 
Digital revolution is only beginning ! 
 One must learn to co-create experiences with their custom...
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The European CIO Conference - November 27th, 2014

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The European CIO Conference - November 27th, 2014

  1. 1. Yves Caseau Head of AXA Digital Agency NATF (National Academy of Technologies of France) Yves Caseau - Digital Age Information Systems – November 2014 1/24
  2. 2. OOuuttlliinnee 1. Digital Revolution When companies need to evolve together with their customers 2. Information Systems Revolution Master the new set of tools 3. Software Factories Build the capability to constantly evolve your software assets Software Strategy Markets are Conversations Customer Empowerment Intention Economy Increasing Complexity Continuous Change Digital Innovation MMeeaassuurree OObbsseessssiioonn The Map The Compass The Target Yves Caseau - Digital Age Information Systems – November 2014 2/24
  3. 3. Part One : DDiiggiittaall RReevvoolluuttiioonn Software Strategy Markets are Conversations Customer Empowerment Intention Economy Increasing Complexity Continuous Change Digital Innovation MMeeaassuurree OObbsseessssiioonn The Map Yves Caseau - Digital Age Information Systems – November 2014 3/24
  4. 4. Complexity and Continuous Change rreeqquuiirree AAggiilliittyy Increasing complexity of 21st century prevents forecasting The central role of the user in the digital world adds to the complexity brought by technological change Agility means constant and fast re-adjustment towards the environment Yves Caseau - Digital Age Information Systems – November 2014 4/24
  5. 5. Our Customer Is The Architect of HHeerr OOwwnn EExxppeerriieennccee Digital experiences are “mash-up” of contents, products and services from different sources Digital customer-centricity implies to relinquish control The ultimate form of personalization is not smart analytics, it is customer empowerment Making the customer the architect has a profound impact on information systems Yves Caseau - Digital Age Information Systems – November 2014 5/24
  6. 6. Markets Are Conversations –– CCoommee PPrreeppaarreedd !! In the world of content abundance, to grab attention you must listen « Conversations cannot be controlled. They can only be joined » - R. Rothemberg Sharing a conversation with the customer requires a content strategy Conversations thrive on communities Yves Caseau - Digital Age Information Systems – November 2014 6/24
  7. 7. The Relentless Pursuit ooff DDiiggiittaall IInnnnoovvaattiioonn Innovation is solving a pain point together with the customer Minimum Viable Product : How to collect feedback as early as possible, but not earlier  Innovation is grown, not designed – It is not the idea that matters, it is the doing ! Yves Caseau - Digital Age Information Systems – November 2014 7/24
  8. 8. No Digital Leader Without aa SSooffttwwaarree SSttrraatteeggyy “Software is eating the world” – M. Andreesen Your software sourcing & crafting strategy says which ecosystems you will be part of Agility (both speed and flexibility) is determined by your software strategy Yves Caseau - Digital Age Information Systems – November 2014 8/24
  9. 9. Pulling Opportunities from CCuussttoommeerr IInnttiimmaaccyy Getting to know your customers without bothering them « Relations lead to Conversations, Conversations lead to Transactions » - D. Searls Learn from your customers’ digital traces Customers will not elect to let you listen if you have nothing to say Yves Caseau - Digital Age Information Systems – November 2014 9/24
  10. 10. Part Two : Information SSyysstteemmss RReevvoolluuttiioonn The Compass Yves Caseau - Digital Age Information Systems – November 2014 10/24
  11. 11. The New Way of Working ooff WWeebb’’ss GGiiaannttss “Measure Obsession” The most precious currency in the digital world is the customer’s time Build versus Buy Lean Startup and Devops Yves Caseau - Digital Age Information Systems – November 2014 11/24
  12. 12. Platforms Attract Value aanndd SSaattiissffyy CCuussttoommeerrss Need for more and more software, at cheaper prices The need for constant innovation implies open innovation The platform game is “give and take” Yves Caseau - Digital Age Information Systems – November 2014 12/24
  13. 13. Enroll Ecosystems to DDeevveelloopp YYoouurr SSooffttwwaarree Mobile First, Cloud First Commodity Hardware and Open OS Open APIs and Open Source Yves Caseau - Digital Age Information Systems – November 2014 13/24
  14. 14. Smartphone Revolution is MMoorree tthhaann MMoobbiillee WWeebb The smartphone is the remote control of our connected life Mobile experience has its own codes The smartphone is an amazing platform: computing, video, sensors, recognition, etc. Yves Caseau - Digital Age Information Systems – November 2014 14/24
  15. 15. A New Toolbox : Programming HHaass CChhaannggeedd !! Test: do you write code ? do you Google it ? Welcome to massively distributed programming (e.g., Map Reduce) Systems programming, no longer computers Advanced AI and machine learning algorithms are available as open source libraries Yves Caseau - Digital Age Information Systems – November 2014 15/24
  16. 16. « Data is the New Code » : BBiigg DDaattaa DDiissrruuppttiioonnss Cost and technology disruption “Data is becoming at heart of Computer Science”. T. Hoffman A new way of programming : data-oriented, sub-linear, machine-learning grown Each Web Giant is investing massively to be ahead of its Big Data game Yves Caseau - Digital Age Information Systems – November 2014 16/24
  17. 17. Part Three :: SSooffttwwaarree FFaaccttoorriieess The Target Yves Caseau - Digital Age Information Systems – November 2014 17/24
  18. 18. Constantly Changing Software RReeqquuiirreess NNeeww MMeetthhooddss Source code becomes more important (shown, shared and modified) Since building is a constant task, the process becomes more important than the result The heart of the game is to constantly learn new skills Yves Caseau - Digital Age Information Systems – November 2014 18/24
  19. 19. Software Factories : Focus on Building && AAuuttoommaattiioonn Continuous build, integration and delivery A process that is run continuously must be automated DevOps : manage Infrastructure a code and lean cross-function collaboration Yves Caseau - Digital Age Information Systems – November 2014 19/24
  20. 20. Homeostasis Requires OOppeenn SSoouurrccee PPrraaccttiiccee White-box integration with source code There is a treasure trove of value in the existing open source communities Open Source is not free : it is a collaborative game of “give & take” Yves Caseau - Digital Age Information Systems – November 2014 20/24
  21. 21. The Toyota Way of CCoonnttiinnuuoouuss DDeelliivveerryy Small autonomous and cross-functional teams Synchronized work and standup meetings Pull, Kanban and visual management Yves Caseau - Digital Age Information Systems – November 2014 21/24
  22. 22. Love your Code and Value yyoouurr SSooffttwwaarree TTeeaammss Code reviews and pair programming Coding standards, discipline and pride Incremental development produces junk. Constant refactoring is mandatory (tending the garden) Value your teams : let them learn  Yves Caseau - Digital Age Information Systems – November 2014 22/24
  23. 23. API : An Organic System is Defined bbyy IIttss MMeemmbbrraannee This is a service architecture game : modularity, event-oriented architecture, data exposition Think like a software editor : upward compatibility, “composability” (ability to use in composite applications), standardization Test your APIs and grow your ecosystems with hackathons Yves Caseau - Digital Age Information Systems – November 2014 23/24
  24. 24. CCoonncclluussiioonn Digital revolution is only beginning !  One must learn to co-create experiences with their customers  Barbarians at our doors: paradigm shifts in production tools  Technology’s evolution pace will intensify: machine learning and forecasting, AI, semantic processing & pattern recognition. Adopt tools and methods from « the Web Giants » (GAFA)  Agile & lean software development  Lean Startup & measure  Big Data, Web programming, Commodity computing Software Factories to assemble open source into experiences  Because of constant change, your software changes constantly  Skilled teams & Customer-centric continuous build  “Love your code” culture Yves Caseau - Digital Age Information Systems – November 2014 24/24

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