YDM MONTHLY REPORT. [Ydm china] 지피지기 백전백승 중국마케팅 monthly july YELLO DIGITAL MARKETING GROUP Please contact :ydm_insights@yellomobile.com Facebook : https://www.facebook.com/yellodm (global) https://www.facebook.com/yellodmg Homepage : http://yellodm.com Newsletter Subscriptions : (Kor.) http://goo.gl/M15OFu

3. ī ō

4. VS
VS
VS

10. 11100 13700 21000 29800 38400 45730 51310 56400 61758 64875 68826 73125
8.5%
10.5%
16.0%
22.6%
28.9%
34.3%
38.3%
42.1%
45.8%
47.9%
50.3%
53.2%
0.0%
10.0%
20.0%
30.0%
40.0%
50.0%
60.0%
0
10000
20000
30000
40000
50000
60000
70000
80000
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 2016
规模(万人) 普及率

13.  广告管理持续从严，市场秩序渐趁规

 程序化购买落地五年，迎来调整期，原生和视频兴起

 信息流广告大热，视频和短视频信息流广告高速发展


17. YDM CHINA