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Research topic assigned to our group as a part of Marketing Research Project was “Customer Behaviour towards Co-operative Banks”. The objective of our study was to understand customer behaviour as well as to understand whether they are aware about the services and facilities offered by the Co-operative Banks. The survey we conducted was confined to Karjat area, we reffered to Five Co-operative banks and our sample size was 80. Methodology used was Primary as well Secondary data. Type of study we implemented was Exploratory as well as descriptive study. As per the Research findings, many of the Respondents prefer co-operative banks over Nationalised banks due to higher interest rate on deposits, preference given to local and friendly approach of the bank towards their customers.So this clearly proves our hypothesis is true. Various Suggestion are provided in the report like Bringing awareness in the housewives as they drive the family, to start with the internet and mobile banking facility, etc. There were even several limitations to our study we conducted like Time constraints , area , respondents, language barrier, genuinity of information, insecurity towards providing personal information like phone number , name and address.
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Chapter 4 lead
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Chapter 4 Lead
新闻导语
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