2. Goals and Objectives
Speed of life has increased these
days, but other than that, the
distance has also grown. It’s not
always possible to be with your
beloved one, you cannot always feel
their mood or find appropriate words
and find out how strong your feelings
are.
The Lovey application offers advice for couples who want to maintain and
develop their romantic relationships. The application also gives you an
opportunity to assess the level of love with the help of analysis of the current
situation. These tips and assessment of the level of love are given on the basis of
evaluation of different data, e.g. location of the lovebirds, time and other
information that directly affects your life.
3. Customer Advantages
With the help of the application any person in love can brighten the day of their
nearest and dearest without annoying short messages. You can do it by
following advice or simply opening the app — as you do so your beloved one
will receive a message. This is such an amazing feeling to know that your
significant other thinks of you even in the midst of the day when you are away
from each other!
4. Status of the Project
The release was launched on February, 14.
The main features of the app are:
An opportunity to analyze more than 40 life situations;
International Ready — supports 10 most popular languages;
Prepared a few monetization models;
Marketing materials and promo.
As a result of the first two weeks of distribution:
> 2 500 > 10 000
active users Push messages send
Unexpected funding problems brought project on hold.
Now we are working on the next version of the Lovey with our experience, passion
and full dedication we are trying to improve the Project.
5. Business Model
We are using the following models of monetization:
ADs — banner placement at the main app screen.
You can remove banner for additional fee.
Freemium / InApp Purchase — buying additional profiles for couples.
User can add more than one Lovey for a single account
We are also ready to implement the other schemes:
B2B, Co-branding — making the promo app on the base of Lovey.
To be positive and romantic — one of the most attractive roles for product marketing.
Adding an extra InApp Purchases: Themes, Extensions.
Designed for loyal users of the product, as well as for opening new markets.
We are considering other monetization models, including ones, based on
significant modifications of the application.
6. Marketing Strategy
Marketing strategy for the next update includes:
Publishing reviews on the most popular sites for iOS applications;
e.g., MobilCrunch, TUAW, iPhones.ru, gao7.com and more.
Collaboration with the biggest social platforms;
Adding to the Featured category at the App list on the Renren.com and Weibo.com
Fun page support and development.
Other marketing promotions, including SMM, Site promotion, etc...
Official promo site with all detail about the project http://lovey.mobi
Work with Twitter community, hashtag monitoring and support http://twitter.com/LoveyApp
Official promo page at Facebook http://facebook.com/LoveyApp
Creating and support community at Renren http://page.renren.com/Lovey
Weibo network promotion and promo page support http://weibo.cn/LoveyApp
7. The Ready Market
Portrait of our potential customer
Every user of social networks who is in a relationship and has a cell phone.
Unlimited in terms of geography — localized for 10 most popular languages of the
world;
Potentially opened for appx. 1,11 billion users of the social networks.
Facebook.com Renren.com Twitter.com Weibo.com
~526 M ~250 M ~140 M ~200 M
8. Competitors
Market without competitors gives the project a chance to create their own product
space
As indirect competitors can be considered:
Pokes service on the Facebook.
Such a randomize apps as ‘Love Meter Calculator’, without any
trusted methods to measure the level of Love.
9. Our Team
Leonid Eletskikh
Founder, product/project manager and the mastermind of the project. Leo has an MPA degree. Internship in the
Department of Economic Development of the Voronezh region (support investment in PPP). Currently occupied
the position of project manager for mobile platforms for Digital October under which he has developed such
projects as mobile product for SPIEF 2012 and DO Application. Among other achievements — the project Sizer,
16th Webby Awards nominee.
Dmitry Kochkin
Is in charge of back-end development and server architecture. For a long time, he has been developing high-load
server architectures, as a freelancer and as a part of his duties within companies. He has launched loads of
projects, including products in the field of communications and navigation. Currently working for Nokia in it’s
Berlin Office on the position of leading soſtware engineer.
Vladimir Pronin
Front-end development and project refactoring. Vladimir works on the project from the 8th iteration (product
version 1.1) As an experienced sound designer — he has created all sound effects that you can find in the
application. Currently holding position of the iOS programmer in the interactive agency "Manufactura Soſt".
Incredible Unnamed Designer
Designer with a hundreds of the best icons and some great applications in portfolio, including ones, recognized
throughout the world.
10. Investment Proposal
We offer share of 30% in the Lovey project for $300K.
Everything is discussible
Feel free to contact CEO directly:
Leonid Eletskikh
+7 916 253 4902 || hey@lovey.mobi
