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Experience Innovation

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This is a presentation I gave at the Madison + UX conference, UX Camp Chicago and Milwaukee Interactive Marketing Association (MIMA) event - Focus on UX. This presentation covers why Experience Innovation is the next design imperative and how product/feature innovations are only bringing minimal returns in this day and age.

Publié dans : Design
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Experience Innovation

  1. 1. EXPERIENCE INNOVATION the new design imperative MIKE KORNACKI UX Excellence Leader Johnson Controls, Inc.
  2. 2. BIT OF BACKGROUND
  3. 3. EXPERIENCE INNOVATION the new design imperative
  4. 4. PRODUCT INNOVATION
  5. 5. 2013 booz&co. INNOVATION 1000 STUDY R&D SPENDING UP 5.8%
  6. 6. REVENUE UP LESS THAN 1% 2013 booz&co. INNOVATION 1000 STUDY
  7. 7. FEATURE FOR FEATURE
  8. 8. ENTER: THE EXPERIENCE
  9. 9. ENTER: THE EXPERIENCE
  10. 10. “EXPERIENCE INNOVATION WILL BE A CRUCIAL COMPONENT FOR COMPANIES SEEKING TO REMAIN RELEVANT AND RETAIN CUSTOMER LOYALTY.” ~Rick Wise, Fast Company
  11. 11. 6 STEPS TO EXPERIENCE INNOVATION
  12. 12. 1 LOOK BEYOND THE PRODUCT
  13. 13. UBER
  14. 14. UBER
  15. 15. NIKE
  16. 16. NIKE
  17. 17. 2 BE USER FOCUSED, BUT NOT USER LED
  18. 18. FASTER HORSE
  19. 19. DELTA AIRLINES
  20. 20. 3 BUILD LONG-TERM VISION
  21. 21. USER JOURNEY MAP
  22. 22. DISNEY
  23. 23. 4 ENGAGE ALL THE SENSES
  24. 24. TARGET
  25. 25. 5 MAKE IT REAL FROM THE INSIDE FIRST
  26. 26. DESIGN THINKING ACROSS FUNCTIONS
  27. 27. 6 DON’T WAIT, JUST DO IT
  28. 28. “IF YOU WANT TO ACHIEVE GREATNESS STOP ASKING FOR PERMISSION.” ~Anonymous
  29. 29. BUILDING CONSENSUS SUCKS
  30. 30. ENGINEERING LED $1.2MALL 2014 JOHNSON CONTROLS SOFTWARE
  31. 31. $2.3MJAN/FEB 2015 UX DESIGN LED JOHNSON CONTROLS SOFTWARE
  32. 32. EXPERIENCE IS THE PRODUCT
  33. 33. THANKS MIKE KORNACKI mkeux.com @lordshales mike@mkeux.com

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