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Yellow Slice Design Profile - 2016

Yellow Slice is a design studio in Mumbai, India. We specialise in Branding, UI (User Interface) , UX (User Experience), User Research & Usability Testing.

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Yellow Slice Design Profile - 2016

  1. 1. Trend. Strategy. Design
  2. 2. Yellow Slice Profile 2015 01 ABOUT US Right from market trends and cutting designs, Yellowslice slices out the freshest from it. Our expertise lies in the analysis, methodology and strategy for brands. Fresh is the new thing and yellow is the colour. We’ll paint the town with knowledge by creating designs to make a smarter environment. We are just a few designers, developers and suits working together to make brands that leave a mark in consumer’s heart. Although our approach is different, but unique it gives us the extra edge to provide you with simple and effective solutions.
  3. 3. 02 THE APPROACH Brief Brains TM B R I N S A Research Analysis Ideas Narrow Solution In this time and age, distinction is something we all look for. And to be adaptable requires knowledge about current trends and market behaviours. Our culture and ethics leans desperately towards achieving so. We enjoy working outside our habits and learn from our experience to give you the freshest out of the lot. Yellow Slice Profile 2015
  4. 4. SERVICES OUR 04 Brands that speak out well have most certainly done their homework. Our expertise lies in the strategy and planning of a brand. We drill deep into a brand with research and analysis to give results that match the trend. Its brands that we create not designs. Our style and forms are passionately driven, always leaving a mark in consumer minds. We are inspired by innovation and creativity of all kinds to give impressionable branding solutions. Online media requires to be functionally interactive and visually experiential. Our process strives towards making memorable visits for online users. With updated knowledge about online technologies our solutions are always a step ahead of trend. Yellow Slice Profile 2015
  5. 5. 01 ENVIRONMENT CULTURE & 04 Our taste for creativity is never fulfilled. To attain singularity today, we strive hard to become better than yesterday. It’s not just design services, we give solutions that work and adapt to make a stronger brand. We are driven by achievements and lead to do more each day. Yellow Slice Profile 2015
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  8. 8. 08 The brief was to create a football revolution in India. The challenge was to bring back football in India, although the fans were all scattered, there was no events in football that could bring them together. The brand needed to be bold, revolutionary and aggressive. It had to strongly show the uprising of football in India. The identity was inspired from a single drop of water hitting any surface, which creates an uprising. The four organic arms denote aggression, uprising, freedom and spirited. The entire event was branded with a dark background to denote a start of a storm. The type, illustrations and colours brought get joy and recall for the entire event. The event was held in India and 50,000 fans showed up for the event with stars like Luis Figo and Baichung Bhutia. Yellow Slice Profile 2015
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  10. 10. 14 Our culture and ethics leans desperately towards achieving so. We enjoy working outside our habits and learn from our experience to give you the freshest out. Agricity is brand that sells farming lands to consumers directly. It offers an investment opportunities for all the seekers. The brand was leveraged by inspiring colours with a impacting website that attracts visitors everyday. Yellow Slice Profile 2015
  11. 11. 15 www.agricity.in Yellow Slice Profile 2015
  12. 12. 16 www.agricity.in 15 Yellow Slice Profile 2015
  13. 13. 09 Pure Mart promises to delivery organic food across India and targets mainly women and housewives. The challenge was create a brand that would show fresh and be Indian in culture. The new Brand Identity was intuitive and colourful coming strongly from fresh and Indian heritage. The ornaments created around as a branding element was inspired from Indian origins and created a right distinction between others. The hand written type suggested hand-made and created a great impact on user. The brand now caters to 400 customers over across India and is growing everyday. Yellow Slice Profile 2015
  14. 14. 15 Reve is a clothing brand for kids which brings a wide and exquisite range of clothing for them. The name 'Reve' comes from french word Dreams. The identity brings the creative aspect of kids using colours. Yellow Slice Profile 2015
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  16. 16. Micromax wanted to revive the smartphones experience by providing an inbuilt app center for its entire consumer base. The App data was provided by the third party and required a skin to blend in with the Brand mood. The App can be downloaded only on a Micromax Smartphone from the Google Playstore. It would be pre-installed for all new purchases made. The sole idea was to enhance the brand position and create value in consumer minds. Post launch the app was downloaded by over 10,000 user on the 3rd day itself. The experience and data provide on the app was appreciated by Micromax consumers. It enabled thousand consumers to witness the app world in a whole new way. The navigation was simple and intuitive and took very less time to get accustomed to. Yellow Slice Profile 2015
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  18. 18. On the occasion of ‘World Cat Day’ Groupon Inc. wished to give its cat owning customers a special treat. Each customer who donated a certain amount to the cat foundation was eligible to avail this offer. The portal that was built was colourful and fun. It was a single page, which allowed a user to move ahead based on the criteria he/she filled a cute avatar, was generated with a link to avail discounts for cat deals. To solve the infinite species of cats we designed the cats based on the fur and kept a common body structure, this help every user to visualize their cats more effectively. At the end of the 3 day campaign we had over 200K visitors from 3 countries. 15 Yellow Slice Profile 2015
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  20. 20. The brand Identity for Pay1 is smart and in motion. The triangle replacing the letter A is deliberately chosen to create uniqueness. The dots show connection and bridging users. The shapes evolve in animation and denotes how simple shapes can evolve into more. Old Logo add to life. Yellow Slice Profile 2015
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  22. 22. 05 This is India’s first ever-online web app which allows users to track, manage and maintain their finance. The app is quite a shift in the trend for the Indian audience and has a risk of use due to trust and security. The brand needed to be warm and welcoming at the same time it leverage itself by associations. The new brand identity is fresh with a minty and bright green signifying money and freshness. The arrows denote a greater return and growth. The mascot is designed to keep in mind a typical Indian Insurance Broker. The look is iconic and not yet captured. This gave a boost in trust due to the human resemblance and recall value. The brand is currently developing its mobile app for android and ios. Yellow Slice Profile 2015
  23. 23. 5nance Website 06 Yellow Slice Profile 2015
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  25. 25. 04 CLIENTS OUR Yellow Slice Profile 2015
  26. 26. 04 Indian Angel Network Finalist Certificate 29x20cm Congratulatio You are going to the Finals! Organised by Powered by Our Partners make yourself webnspice CLIENTS OUR Yellow Slice Profile 2015
  27. 27. 04 Brands that speak out well have most certainly done their homework. Our expertise lies in the strategy and planning of a brand. We drill deep into a brand with research and analysis to give results that match the trend. If there is anything you need, just ask and we will get back! Write to us at info@yellowslice.in Follow us Or just ring us +91 9920337702 +91 22 6562731 Skype us Yellowslice yellowslicedesign yellowslice Yellow Slice Profile 2015

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