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[En] 10 major trends in corporate social media management

this is the supporting presentation regarding my pitch at the ronewmedia conference due to take palce in Bucharest on May 16th, 2012

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[En] 10 major trends in corporate social media management

  1. 1. 10 Major Trends In Corporate Social Media Management Yann Gourvennec Director, Web, Digital & Social Media http://orange.com http://oran.ge/10smtrends ronewmedia conference Bucharest, May 16th, 2012cc, some rights reserved © 2012 – Orange – web, digital & social media
  2. 2. 10 major trends in Corporate Social Media Management1. tablets2. content marketing3. impact on HR4. curation5. beyond the fan page6. direct client interaction7. enterprise social networks8. brand advocates and champions http://oran.ge/10smtrends9. proliferation of platforms10. the new bubblecc, some rights reserved © 2012 – Orange – web, digital & social media
  3. 3. 3 phases in a social media project3 effort STRUCTURE 3 industrialise spread the word professionalise DEVELOP 2 initial results prove efficiency TRIGGER convince and grow 1 evaluate relevance measure opportunity5/14/2012 media-aces.org buy-in results You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information http://media-aces.org
  4. 4. interact with us online@orange http://www.facebook.com/orange http://slideshare.net/orangehttp://live.orange.com cc, some rights reserved © 2012 – Orange – web, digital & social media
  5. 5. thank you!cc, some rights reserved © 2012 – Orange – web, digital & social media

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