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[Fr] comment dynamiser ses événements avec les médias sociaux

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Et surtout beaucoup d'enthousiasme. Cette présentation fut donnée mi 2015 lors du salon Comintech 2015. J'y démontre comment améliorer ses événéments avec les médias sociaux

Publié dans : Business
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[Fr] comment dynamiser ses événements avec les médias sociaux

  1. 1. Comment dynamiser ses Evénements avec les médias sociaux et un peu d’enthousiasme Yann Gourvennec Visionarymarketing.com @vismktg Visionary Marketing fait partie du groupe Effinity
  2. 2. Le cas Orange Business Live  Comment dynamiser un événement fermé dédié à ses grands comptes  Jusque 400 clients  Événement interne  B2B  « secret »  Peur de faire fuir les visiteurs copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg 2 Amsterdam / London / Munich Washington DC
  3. 3. recommandation copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg 3
  4. 4. page 4 recommandation (2) copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg
  5. 5. La réalisation page 5 L’événement dans l’événement avec son site événementiel (mash up) copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg
  6. 6. page 6copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg
  7. 7. Le dispositif bilingue  Videos  Web TV [En]  Web TV [Fr]  http://youtube.com/orangebusiness for host videos and video snippets using handheld cameras  real-time multimedia blogging  http://orangebusiness.posterous.com  including potential host blogging for external bloggers  full-fledged reporting on blogs on:  Blog Live [En]  Blog Live [Fr]  Twitter  @orangebusiness account to spread word around (automatic)  #orangelive for hashtags  twitterfall to show realtime activity  and redirects to all other social media accounts 8copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg
  8. 8. L’événement dans l’événement copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg 9
  9. 9. L’événement dans l’événement copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg 10
  10. 10. L’équipe copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg 11
  11. 11. Bilan et bénéfices copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg 12 événement Amsterdam  visibilité  twitter: 2,700 followers  dedicated posterous blog:  30,000 visiteurs en 2 jours  125,000 visiteurs en tout  Retours en live Yankee group  contenu  20+ articles sur le blog principal  20+ articles live sur posterous  Transcriptions / images / vidéso UGC videos  sound bites  20+ videos + 1 WeBTV channel Les bénéfices 1. Augmente la portée de l’événement 2. Augmente la durée de l’événement 3. Conversations + Feedback 4. Les messages transcrits par des experts 5. Direct. Sans fioritures. Réel. Crédible 6. Les absents peuvent aussi être là 7. Garder une trace de l’événement
  12. 12. Quelques conseils Avant l’événement  Communiquer sur les réseaux sociaux  Adopter le ton et la posture adaptée  Parier sur la cooptation  Rencontrer les influenceurs, s’intéresser à eux  Même digitales, les « RP » restent des « RP » Pendant l’événement  Ne pas mélanger journalistes et blogueurs  Prévoir un espace de travail, un accès internet de qualité  Faciliter le travail des influenceurs, être ouverts, à l’écoute…  Animer le live tweeting et le live blogging… citer, mentionner, remercier… copyright © 2015 - Visionary Marketing - all rights reserved - visionarymarketing.com - @vismktg 13
  13. 13. A propos de Visionary Marketing copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
  14. 14. Notre vision 3 tendances du Digital pour les années à venir : 1. Au sein de l’entreprise, le Digital n’est plus l’apanage de quelques-uns : tout le monde en fait et va en faire 2. Une multi-spécialisation du Digital est incontournable 3. Le Digital, c’est le business copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
  15. 15. Parmi nos clients Quelques unes des missions réalisées en 2014-2015 chez nos clients dans les domaines B2B et B2C : Cadrages et formations de transformation digitale dans la Banque, la Santé, la High Tech et pour divers organismes de formation internationaux. Accompagnement dans la conduite du changement liée au marketing digital et à la communication digitale, création de blogs d'experts et de contenus Web dans différents domaines professionnels (Télécom, informatique, banque privée) ou grand-public (produits cuisinés diététiques), formations professionnelles pour top managers, experts de la communications, personnels divers des entreprises, sensibilisation au marketing digital, cours de perfectionnement, formations stratégiques. Gestion de crise sur les médias sociaux, campagnes de marketing de bouche à oreille sur le Web et les médias sociaux, Optimisation de sites Web (SEO, SEM, référencement, optimisation des contenus), création de livres blancs dédiés au Web et de fiches de persona marketing (Cloud computing, informatique, télécom, etc.) copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg
  16. 16. Notre approche: de l’influence à la performance copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg Conseil Stratégique • Transformation digitale • Marketing Digital • Communication digitale • Influence Keynotes / Conférences • Sensibilisation • Mobilisation • Décryptage des Best Practices • Tendances Pilotage opérationnel • Visibilité • Audit • SEO • Création de contenu riche • Influence • Community management • Mobilisation d’influenceurs • Evénements blogueurs • Performance • Retargeting • Lead generation
  17. 17. copyright 2016 - Visionary Marketing - all rights reserved - visionarymarketing.com @vismktg À propos de Visionary Marketing

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