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november 2011
Orange Group
Social Media
some rights reserved - cc 2011
orange.com
Social Media
Orange
worldwide
Amex
Microsoft
Air France
BNP Paribas
Orange
2 646 275
979 097
567 598
131 516
122 918
SFR
O...
Social Media
@orange
Twitter progression
blog live orange
http://live.orange.com
Twitter international telco
Klout evoluti...
Social Media glossary
Measures influence from
social networks with your the
true reach to your people
Measures how your
me...
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Orange Group Social Media Dashboard - Nov 2011

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Orange Group Social Media Dashboard - Nov 2011

  1. 1. november 2011 Orange Group Social Media some rights reserved - cc 2011 orange.com
  2. 2. Social Media Orange worldwide Amex Microsoft Air France BNP Paribas Orange 2 646 275 979 097 567 598 131 516 122 918 SFR Orange FR Bouygues Sosh B&You Orange 580 639 269 559 120 831 57 403 19 763 122 918 Verizon AT&T O2 UK Telmex DT AG Orange 122 918 18 555 37 379 327 538 1 767 679 1 805 456 Orange Polska Orange Tunisie Orange France Orange fan Orange 0,06% 0,09% 0,06% 0,03% 0,04% 0,05% engagement rate* Orange Polska Orange Tunisie Orange France Orange fan Orange countries split France: +14% vs oct 11Fan base for : Orange Worldwide : 2,646,275 likers brands pages fan base & engagement rate fan base Orange Group pages France Other international telco pages some rights reserved - cc 2011 orange.com +14,7% fans* french telco pages 0,07% 0,04% 0,01% 0,26% 0,01% 0,08% 0,08% 0,22% 0,04% 0,06% 0,05% 122 918 158 877 264 009 296 559 271 117 344 960 Poland United Kingdom Tunisia 24,6% 9,1% 9,0% 43% Orange Dominicana Orange Dominicana *nov 2011 vs oct 2011 United States 7,5%6,5% 2 315 043 0,08% 0,12% 0,04% 0,04% 0,04% +7%* +6%* +19%* +13%* +17%* +2%* source: socialbakers source: socialbakers source: facebook source: socialbakers source: socialbakers source: socialbakers Orange Group pages nov 2011 *measures interactions vs total fan posts @Orange page nov 2011 nov 2011 engagement rate fan base & engagement rate nov 2011 engagement rate 0,04% engagement rate nov 2011 fan base & engagement rate Fan base for Orange page : 122 918
  3. 3. Social Media @orange Twitter progression blog live orange http://live.orange.com Twitter international telco Klout evolution search with Tweetreach «live orange blog» some rights reserved - cc 2011 orange.com & source: Twitter Counter source: Klout top 5 twitterers over 114 based on the impressions** source: Tweetreach repartition of tweet type *reach is the total number of unique Twitter users who received tweets **each receipt of a tweet is called an impression total people reached* with the search «live orange blog» : 149 994 114 tweeterers @lesanto @RevezNexus @orangebusiness @orange @camj59 3000 3500 4000 30-Nov28-Nov25-Nov22-Nov19-Nov16-Nov13-Nov10-Nov7-Nov4-Nov1-Nov @orange : 16 coms Nov-25Nov-20Nov-15Nov-10Nov-5Nov-1 UK O2 59 536 followers #2 FRA Orange 3 952 followers#3 FRA SFR_Groupe 3 706 followers#4 UK Vodafone_Group 9 136 followers#5 USA ATT 113 466 followers#1 source: Google Analytics 229 tweets 17 articles 145 shares 210 tweets -169 +259 045 +131 70% 27% 3% 46 092 people reached 43 926 people reached 38 396 people reached 13 688 people reached +46% vs oct 11 visits/day 3877 followers 3551 followers 3229 followers 50 803 people reached 502 November visits 70 -2 regular tweets @replies retweets nov 2011 nov 2011 200 400 600 30-Nov25-Nov20-Nov15-Nov10-Nov5-Nov1-Nov 30th nov 2011nov 2011
  4. 4. Social Media glossary Measures influence from social networks with your the true reach to your people Measures how your messages impact the Twitter conversation about the brand or product Provides the follower's evolution from one account engagement rate Klout TweetReach TwitterCounter http://tweetreach.com/ http://twittercounter.com/http://klout.com/home some rights reserved - cc 2011 orange.com This work is licensed under the Creative Commons Attribution-Noncommercial-Share Alike 3.0 License.To view a copy of this license, visit http://creativecommons.org/licenses/by-nc sa/3.0/ or send a letter to Creative Commons, 543 Howard Street, 5th Floor, San Francisco, California, 94105, USA. You are allowed to use one or all the slides/images contained within this presentation provided you quote the author and the source of this information (http://orange.com) ) You are also welcome to recommend this website to your friends and colleagues and to invite them to register to our free newsletter (http://orange.com) Measures the interactions (likes and comments) compared to total posts and fans http://www.socialbakers.com

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