AdMonster OPS presentation for Data as Currency session

1. Board of Director Presentation / September 2012
Introduction to Yieldbot
© 2012 Yieldbot

2. AdMonsters / October 4th, 2012
What Is Yieldbot?
Yieldbot technology creates
marketplaces where advertisers buy
realtime consumer intent flowing
through premium publishers.
@jonathanmendez
© 2012 Yieldbot
@yieldbot

3. AdMonsters / October 4th, 2012
We Are Built To Do This
2012 US Digital Ad Spend Monthly US Pageviews
(Billions)* (Billions)**
$18 700
$16
600
$14
500
$12
$10 400
$8 300
$6
200
$4
100
$2
$0 0
Banner Ads Search Ads Google Impressions Publisher Impressions
*eMarketer/IAB
@jonathanmendez **comScore (NIC Facebook)
@yieldbot © 2012 Yieldbot / CONFIDENTIAL

4. AdMonsters / October 4th, 2012
Yieldbot Payouts
May June July August September October (Est.)
@jonathanmendez
© 2012 Yieldbot
@yieldbot

5. AdMonsters / October 4th, 2012
What is Real-Time Intent?
The real-time answer to “why” a person is about to
view the page expressed as keyword values*.
• Entrance Intent – What is the intent on landing
• Session Intent – What is the intent for every
page-view in the click-stream
• Exit Intent – What is the last intent expressed
before leaving the site
*currently over 6 million keyword intent values per week
@jonathanmendez
© 2012 Yieldbot
@yieldbot

6. AdMonsters / October 4th, 2012
How is Real-Time Intent Determined?
1) Yieldbot is built on first party referrer data.
Lots of it. Every landing, every internal click-
stream, every exit. Batch analytics and Machine
Learning are done each day to create domain
specific Intent Graph ™ schemas.
2) Yieldbot’s decision engine monitors every site
event in real-time and when an intent matched to
an ad is seen Yieldbot makes a request to the
publisher ad server for the impression.
@jonathanmendez
© 2012 Yieldbot
@yieldbot

7. AdMonsters / October 4th, 2012
How it Performs
(Leading Home Services Brand)
• TOP PERFORMING KWs:
• “remodeling” .7% CTR
• “home improvement ideas” .9% CTR
• CONVERSION: contractor services
• $15 CPA GOAL: YB beating goal by 22%
• Running On:
@jonathanmendez
© 2012 Yieldbot
@yieldbot

8. AdMonsters / October 4th, 2012
How it Performs
(Leading Deal Site for Moms)
• 26% higher conversion rate than Google Paid
• 326% higher conversion rate than Google Organic
@jonathanmendez
© 2012 Yieldbot
@yieldbot

9. AdMonsters / October 4th, 2012
Introducing Yieldbot
@jonathanmendez
@yieldbot