Koc Fest is a 30-day youth festival in Turkey with sports games, concerts, and entertainment events across 7 universities. To engage more students and spread content, the organizers utilized RFID cards linked to students' Facebook accounts. This allowed them to check-in at sports games to earn prizes, and record personalized videos at interactive entertainment booths that were instantly uploaded to social media. A concert with a popular singer generated over 5 million views on Facebook. The digital engagement strategies were highly successful in attracting wider audiences and user-generated content.

1. KOC FEST – Case Study

2. KOC FEST – What is Koc Fest

3. Koc Fest
Koc Fest is the most comprehensive youth
festival in Turkey.

4. Koc Fest
30 days event marathon,
7 different universites.
Covering
Finals of university sports games
Music concerts
Entertainment events

5. Our mission
Extend the boundaries of event
with the digital technologies.
And we digitalized the festival

6. Internet History
Yahoo, altavista and others
developed crowded websites
which provide every service or
every information you may need.

7. Internet History
Then google brought in a new
way of communication and
showed us that with only a single
search box, you can be the most
valuable company.

8. Web 2.0
With web 2.0, users became
content providers rather than
content consumers.

9. Everyone became famous as he predicted

10. SOCIAL MEDIA

11. Social Network
The social network atracted
billions of people no matter what
their education, or income is.
A new tool to express yourself.

12. Social Network
•Broadcast your mood,
•Share your moments.
•Seek for new friendships
•Post photos
•State comments
•invite masses of people

13. WHAT WE DID?
We provide them instruments to record their
own moments of joy and stimulated their
incentives of sharing.

14. WHAT WE DID?
We gave them something that’s worth sharing for.

15. HOW WE DID IT?

16. • SPORTS GAMES
• ENTERTAINMENT EVENTS
• MUSIC CONCERT
KOC FEST

17. HOW WE DID IT
We utilized RFID technology
We designed an RFID card
which stores the Facebook id’s of
the students

18. HOW WE DID IT
Informative videos to explain
what you can do with the Koc
Fest Card.

19. HOW WE DID IT
Then we distributed these cards
to all students before and within
the event.
They are registered via Facebook
Connect

20. HOW WE DID IT
As they add the application their
facebook informations were
transferred to our database and
matched with the RFID cards. So
whenever the card is read with
our readers, we can identify the
student.

21. • SPORTS GAMES
• ENTERTAINMENT EVENTS
• MUSIC CONCERT
KOC FEST

22. Sports Games
OUR MAJOR GOAL
Attract more students to the sports games

23. Sports Games
We installed RFID card readers around the games and asked
students to check-in those points with their
cards

24. Sports Games
Thus, they collected points to
win prizes.
We let them to check in every
single hour so that they will be
all around the games.

25. • SPORTS GAMES
• ENTERTAINMENT EVENTS
• MUSIC CONCERT
KOC FEST

26. Entertainment Events
OUR GOAL
Provide personal videos that’s worth sharing for

27. Entertainment Events
The entertainment area was
designed in such a way to
produce personal videos. We
designed many games and all
these games were integrated with
the RFID system.

28. The students used their personal Kocfest cards to play the games
And they collected points for every game they attended

29. Entertainment Games
Bullet time effect in the Matrix movie

30. Entertainment Games
With 45 Canon EOS cameras we set up the system to shoot
the students like they were playing in movie.

31. The videos areprocessed and uploaded to the internet instantly

32. Entertainment Games
With video glasses they experienced to race with model
cars like they are driving in them

33. Entertainment Games
They sang their favorite songs in the kareoke show

34. Entertainment Games
They played bowling with by rolling in a sphere

35. Social Network
For every session, a personal
video is processed instantly by
our software and those videos
were distributed to various
channels.

36. • SPORTS GAMES
• ENTERTAINMENT EVENTS
• MUSIC CONCERT
KOC FEST

37. Sports Games
OUR GOAL
Reach more young people with Emre Aydın

38. Music Concerts
Koc Fest was engaged with
famous rock star Emre Aydin to
perform live concerts at every
step of the event
2.5 million Facebook Fans

39. Music Concerts
We produced a video clip for one of his famous song
We placed dummy areas for users to place their photos

40. Music Concerts
We designed a promosite

41. Music Concerts
A chance to play in the leading role with Emre Aydin

42. FACEBOOK FANS
Only a post to Emre Aydın Facebook Page
drove hundred thousands of visitors and
20.000 contributors to the campaign.

43. DREAM PRIZE
The most watched 5 video clips are promised
to be broadcasted on the music tv channels.

44. NATURAL BORN SEEDERS
Users shared their links in every possible way
in order to win the dream prize

45. KOC FEST – The Result

46. SPORTS GAMES
The prize system drove masses of people to the sports games.
Hundreds of students competed to collect points and win the
prizes.
.

47. ENTERTAINMENT GAMES
The videos gathered from entertainment events was watched more
than 500.000 times.
They obtained 1.2 million Facebook likes and comments

48. EMRE AYDIN PROJECT
Emre Aydin video clips were watched more than 1 million times.
They obtained 3.5 million facebook likes and comments.

49. Totally the campaign reached more than 5 million people
through Facebook.

50. WE just gave people the opportunity to make their own videos.
In other words, the opportunity to express themselves.
In return, they let us to reach millions of people.

51. Voleybolun sponsoru Aroma
Dijital İletişim
Thanks…
12.02.2010