Maximize your social media job search by using LinkedIn to stand out amongst the competition.

1. Maximizing your
social media job search
By Yasheaka Oakley,
YOakleyPR.com

2. About Yasheaka
 Cheyney University, 2011
 B.A. in Communication Arts
 Concentration in Public
Relations
 Minor in Graphic Design
 Kent State University, 2014
 M.A. in Journalism & Mass
Communications
 Concentration in Public
Relations

3. 1.The What
2.The Who
3.The Why

4. “I like to say that Twitter is
like a bar, Facebook is your
living room, and LinkedIn
is the local chamber of
commerce.”
- BSStoltz

5. LinkedIn is the
fastest growing
social network for
professionally-
minded
individuals

6. LinkedIn is NOT…
 Your Facebook
“Living Room”
 500 pictures of
your girls
getting ready
for the club
 The Twitter “Bar”
 Aliases and
 Tweet your every thought
Nicknames

7. LinkedIn can be
one of the most
valuable weapons
in your job-search
or networking
arsenal

8. A First Impression in 3 Points

9. Get Over that Hurdle
 Professional Representation
 Profile photo should be an official
head shot or a “good” photo of you in
business casual attire
 Leave the sunglasses, red cups, and cute
poses in the “living room” i.e. Facebook

10. Get Over That Hurdle
 No Aliases
 QueenBee OhSoBeautiful is not your
name
 Customize your headline to grab
attention i.e. “Student” or “Bachelor
of Arts Candidate” at Cheyney
University

11. A digital business card or
resume that can help get
your foot in
the door to
any Fortune
500 company

12. Why Do You Need It?
Executives from every 2011
Fortune 500 company are
members of LinkedIn
LinkedIn’s corporate hiring
solutions are used by 82 of the
Fortune 100 companies

13. What You Need to Know
41 % of the
class of 2011 41%
used social 59%
media in their
job search
Social Media Traditional

14. 1:5 Employers Use Social
1 in every 5
companies that
use social media
for recruitment
purposes say they
use LinkedIn
- Job Searching with Social Media for Dummies

15. Get Ahead
 Accounts that are
100% complete are 40
times more likely to
get found in a
LinkedIn recruiter
search
 Finishing your profile takes some time, but it is
mandatory for success

16. LinkedIn Checklist
1. A Profile Photo
2. A Current Position
3. 2-3 Past Positions
4. Profile Summary
5. Education
6. Special Skills
7. A Professional
Reference

17. “Focus on developing a
quality network that can
actually help you achieve
your goals.”
- Patrice-Anne Rutledge, author of Using LinkedIn

18. Carefully Build Your Network
What’s your purpose?
 Swiftly grow your network size
 Build a strong referral network
 Develop a BIG network, but sacrifice
relationships

19. Grow Your Network
 Use your connections to get introduced to
hiring managers and employees at your
target company
 Engage with other LinkedIn users with
similar interests in Group discussions
 Job Search shows any connections you have
working at the company that posted the job

20. Step Your Game Up
 95% of Human Resource Managers use
LinkedIn during their recruitment process
- Society for Human Resource Management
 People with more than 20 connections
are 34 times more likely to be
approached with a job opportunity than
users with less than five connections

21. Link Your Profile to Build a Network
 Include your LinkedIn
URL on your …
 Blog
 Website
 Industry Resume
 Email Signature
 Business Cards
 Social Networks

22. Skill Endorsements
 Do you have any areas of expertise?
 Add up to 50 skills to your profile
 Users can now endorse your skills by giving you a +1

23. LinkedIn Recommendations
 Who should you ask?
 Former managers, intern supervisors
 Colleagues and professors
 Co-workers and fellow members of student
organizations / fraternity / sorority
 Benefits of Recommendations
 Clearly displays your professional strengths and
skills as they relate to each position
 Can replace physical “Letters of Reference”

24. Did You Know?
 LinkedIn App for  You can join up
Smartphones to 50 Groups
 Custom Profile  University
Link Alumni
 Only 11% of job  Professional
seekers include a Organizations
social media link  Industry
on their resume  Interest

25. LinkedIn Freebies
 LinkedIn Resume  FREE ebook via
Converter WindMill
Networking
 Easily turn your
LinkedIn profile  30 Minutes to
into a paper Maximizing
resume LinkedIn by Neal
Schaffer
http://bit.ly/P6Ut8n
http://bit.ly/QHrwPv

26. Connect With Me Now
LinkedIn: http://LinkedIn.com/in/YOakley
Newsletter: http://eepurl.com/oD_-T
Twitter: @YOakleyPR