2. About Yasheaka
Cheyney University, 2011
B.A. in Communication Arts
Concentration in Public
Relations
Minor in Graphic Design
Kent State University, 2014
M.A. in Journalism & Mass
Communications
Concentration in Public
Relations
4. “I like to say that Twitter is
like a bar, Facebook is your
living room, and LinkedIn
is the local chamber of
commerce.”
- BSStoltz
5. LinkedIn is the
fastest growing
social network for
professionally-
minded
individuals
6. LinkedIn is NOT…
Your Facebook
“Living Room”
500 pictures of
your girls
getting ready
for the club
The Twitter “Bar”
Aliases and
Tweet your every thought
Nicknames
7. LinkedIn can be
one of the most
valuable weapons
in your job-search
or networking
arsenal
9. Get Over that Hurdle
Professional Representation
Profile photo should be an official
head shot or a “good” photo of you in
business casual attire
Leave the sunglasses, red cups, and cute
poses in the “living room” i.e. Facebook
10. Get Over That Hurdle
No Aliases
QueenBee OhSoBeautiful is not your
name
Customize your headline to grab
attention i.e. “Student” or “Bachelor
of Arts Candidate” at Cheyney
University
11. A digital business card or
resume that can help get
your foot in
the door to
any Fortune
500 company
12. Why Do You Need It?
Executives from every 2011
Fortune 500 company are
members of LinkedIn
LinkedIn’s corporate hiring
solutions are used by 82 of the
Fortune 100 companies
13. What You Need to Know
41 % of the
class of 2011 41%
used social 59%
media in their
job search
Social Media Traditional
14. 1:5 Employers Use Social
1 in every 5
companies that
use social media
for recruitment
purposes say they
use LinkedIn
- Job Searching with Social Media for Dummies
15. Get Ahead
Accounts that are
100% complete are 40
times more likely to
get found in a
LinkedIn recruiter
search
Finishing your profile takes some time, but it is
mandatory for success
16. LinkedIn Checklist
1. A Profile Photo
2. A Current Position
3. 2-3 Past Positions
4. Profile Summary
5. Education
6. Special Skills
7. A Professional
Reference
17. “Focus on developing a
quality network that can
actually help you achieve
your goals.”
- Patrice-Anne Rutledge, author of Using LinkedIn
18. Carefully Build Your Network
What’s your purpose?
Swiftly grow your network size
Build a strong referral network
Develop a BIG network, but sacrifice
relationships
19. Grow Your Network
Use your connections to get introduced to
hiring managers and employees at your
target company
Engage with other LinkedIn users with
similar interests in Group discussions
Job Search shows any connections you have
working at the company that posted the job
20. Step Your Game Up
95% of Human Resource Managers use
LinkedIn during their recruitment process
- Society for Human Resource Management
People with more than 20 connections
are 34 times more likely to be
approached with a job opportunity than
users with less than five connections
21. Link Your Profile to Build a Network
Include your LinkedIn
URL on your …
Blog
Website
Industry Resume
Email Signature
Business Cards
Social Networks
22. Skill Endorsements
Do you have any areas of expertise?
Add up to 50 skills to your profile
Users can now endorse your skills by giving you a +1
23. LinkedIn Recommendations
Who should you ask?
Former managers, intern supervisors
Colleagues and professors
Co-workers and fellow members of student
organizations / fraternity / sorority
Benefits of Recommendations
Clearly displays your professional strengths and
skills as they relate to each position
Can replace physical “Letters of Reference”
24. Did You Know?
LinkedIn App for You can join up
Smartphones to 50 Groups
Custom Profile University
Link Alumni
Only 11% of job Professional
seekers include a Organizations
social media link Industry
on their resume Interest
25. LinkedIn Freebies
LinkedIn Resume FREE ebook via
Converter WindMill
Networking
Easily turn your
LinkedIn profile 30 Minutes to
into a paper Maximizing
resume LinkedIn by Neal
Schaffer
http://bit.ly/P6Ut8n
http://bit.ly/QHrwPv
26. Connect With Me Now
LinkedIn: http://LinkedIn.com/in/YOakley
Newsletter: http://eepurl.com/oD_-T
Twitter: @YOakleyPR
Notes de l'éditeur
Yasheaka Oakley, Cheyney University Alumna ’11. Summa cum Laude graduate with a Bachelor of Arts in Communication Arts with an emphasis in public relations and minor in graphic design. Keystone Honors scholar.
When you go to the bar, conversations are short and forgettable. Living room discussions may last longer but are still with friends. At the local chamber of commerce, you are surrounded by business professionals.
If you aim to work in a specific professional industry, then you should DEFINITELY be on LinkedIn.
Don’t bring Facebook and Twitter behavior to LinkedIn.
Almost everyone you meet at conferences or networking events are on LI, why aren’t you?
What grabs your attention first?
Protect your image by showing a professional
Allow your headline to speak for you.
Not just a business card, but having a complete profile can make creating resumes easier.
But less than 11% of job seekers include a social media link on their resumesThis means that you have the opportunity to get a head start on 89% of the competition just by creating a LinkedIn account and getting it to 100% completion.
I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
I’m sure you’ve all heard, “It’s not what you know, but who you know.” And sometimes, that’s true.
Don’t ask EVERYONE for a recommendation.
Don’t ask EVERYONE for a recommendation.
Did you know?
Neal Schaffer is a social media strategist and the author of Maximizing LinkedIn for Sales and Social Media Marketing and is one of Forbes Magazine’s Top 30 Social Media Power Influencers.