The success story of entrepreneurship of flipcart .How they start and faces the challenges and overcome that and become a leading e-commerce company in India .

1. Sachin Bansal
& BINNY BANSAL

2. 
 They saw a good opportunity in the market around e-
commerce. Also, regular job was not as challenging.
 The excitement and satisfaction that comes with building
something of a long lasting value is addictive enough for them
to continue this.
 They started flipkart.com because they themselves felt the
need for a good online book store. E-commerce sector is one of
the toughest to get into in India.
 They believe that they can make a difference here. They
wanted to create something which has a long lasting value and
which we can be proud of.
According to Sachin (CEO of Flipkart.com) at this point in our
life we can devote our entire time and energy to flipkart which
is very important for any start-up….
WHY THEY CHOOSE ENTERPRENEURSHIP

3. 
 Born on Aug. 5 1981 .
 Sachin Bansal is an Indian Software engineer and
Internet entrepreneur.
 Known for co-founding India's largest e-commerce
platform Flipkart.
 Sachin is from Chandigarh .
 Graduated from the Indian Institute of Technology
Delhi with a degree in computer engineering.
INTRODUCTION

4.  Flipkart was founded in 2007 by Sachin Bansal(26) and Binny
Bansal(25), both alumni of the Indian Institute of Technology
Delhi, computer science graduates from the 2005 batch.
 Sachin worked at Techspan for 6 months and then at Amazon
India for a year and a half. Binny worked at Sarnoff India for a
year and a half and then at Amazon India for 8 months.
 They quit their jobs in September 2007 to begin our startup
journey.
 Flipkart.com was founded on 5th Sept 2007.
 The website was launched on 15th Oct 2007.
 Flipkart has grown into a online retail giant in just five years.
INTRODUCTION

5. 
 Sachin Bansal is originally from Chandigarh, the
capital city of Punjab and Haryana.
 His business partner, Binny Bansal, is also from
Chandigarh. Although they share the same last
name, they are not related.
 They both completed their schooling at St. Anne's
Convent School, Chandigarh and coincidentally, were
students of computer science engineering at Indian
Institute of Technology Delhi.
PERSONAL LIFE

6. 
 Bansal graduated from IIT in 2005 and joined a company
called Techspan where he served for a few months.
 In 2006, he joinedAmazon.com India as Senior Software
Engineer. Binny Bansal also worked at Amazon.com India
at this point.
 They initially thought of starting a comparison search
engine, but realized that the market for E-commerce in
India was very small.
 Hence, after leaving Amazon in 2007, they founded
Flipkart as an e-commerce company.
PROGRESSIVE JOURNEY

7. 
 Flipkart is an e-commerce company founded in 2007 by Sachin Bansal and
Binny Bansal. It is registered in Singapore and it operates in India, where it
is headquartered in Bangalore, Karnataka.[4] Flipkart has launched its own
product range under the name "DigiFlip" with products including tablets,
USBs, and laptop bags.
 In May 2014, Flipkart received $210 million from DST Global, in July 2014
it raised $1 billion led by existing investors Tiger Global and South Africa's
media group Naspers and in May 2015 it raised $550 million from some of
its existing investors. Flipkart's last fundraising round in May 2015 had
pegged its valuation at $15 billion.
They started off in 2007 by setting up three canters across India without
funding. Six months ago, they
reached number one status. They are also four times bigger than their nearest
competitor. The company started off small; today they have grown ten times
over the last one year and aim to touch the
mark by March 2013.
Flipkart progressive journey

8.  2010: WeRead, a social book discovery tool.
 2011: Mime360, a digital content platform company.
 2011: Chakpak .
 2012: Letsbuy.com .
 2014: Acquired Myntra.com
 2015: Flipkart acquires a mobile marketing start-up
Appiterate as to strengthen its mobile platform.
Aquisition

9. 
 Because of cut throughout competition flipkart faces
losses many times .
 Due to International competitor such as
amazon.com , ebay.com, alibaba.com flipkart has to
change its strategy according to the competition .
 Delivery in a rural areas .
 Logistics & supply chain.
 Payments
 Large value in India is cash based.
 Market size/clv margins.
Challenges Faced

10. 
 Exclusive product launch strategy product like motorola and xiomi mobile
sale.
 Acquisition strategy adopted to tackle a peer group.
 Expansion strategy .
 Adopting new technology .
 Membership cards and premium facilities.
 Extended range of academic books.
 Providing Sponsorships.
 Vernacular language option on websites.
 Better featured user interface.
 Cost cutting on packaging.
Strategy adopted

11. 
 Sachin bansal risk taking factor risk taking .
 Independence: the desire to work with a high degree of
independence
 Passionaite: a tendency to experience one's work as exciting
and enjoyable rather than tedious and drainingNeed to
Achieve: the desire to achieve at a high level
 Future Focused.
 Inventory management system.
 His strategy of word of mouth marketing.
 Overal flipkart is really good but its facing tough
competition with amazon,ebay and still it is sustained
in market and it is doing really good with domestic
market in India.
Insight as an enterpreneur

12. 
 The main core learning from Mr.Sachin Bansal IS HIS
ACQUISITION STRATEGY.
 Leadership qualities.
 Begin at the Bottom:
 This is an elusive principle that is often mocked and ridiculed.
More often than not, people get embarrassed when they become
the office bearers of less elite and not-so esteemed designations.
 Invest in People:
 Understand and enrich each other.
 When is the right time to raise funds for your startup?
 How to become better leader and not a boss.
 When is the right time to raise a funds.how to handle failure in
business.
Key learning

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