WeeGo pitch deck

1. 2014 :: Singapore
WeeGo

2. About“WeeGo”
”WeeGo” is Kickstarter for
celebrity shows. We power the
fans and help organisers to
discover new markets .

3. WeeGo Pitch Deck :: 2014
Table of Content
I. Market Need
II. Product & Technology
III. Market Response
IV. Executive Team
V. Budget Breakdown
VI. Financial Projection

4. Unsatisfied Demand
Only Beijing Shanghai & Guangzhou are chosen for
large events
Market Need
Total performance ticket
sales amount to 2.7
billion SGD with an
average growth rate of
12%.
More and more citizens
in 2nd or 3rd tier cities
looking for variety in
recreation activities.
WeeGo Pitch Deck :: 2014

5. Huge Cost
Inefficient Market Feedback leads to High Risk
Market Need
Concert promoters
and record labels take
significant financial
risks to organize a
concert. Unsuccessful
ticket sales and
overspend budget will
cause deficit easily.
WeeGo Pitch Deck :: 2014
Who?
Where?
Price?
Limited Information

6. Market Need
Record
Label
Institution
Individual
Concert
Promoter
WowCheer
Insights on
choice of
location
Real time
feedback Flexibility & Choice
WeeGo Pitch Deck :: 2014

7. Market Need
Miss Sale
Target
Vote for your
favourite artist
A crowd-funding
project is created
Gather
EnoughVotes
WeeGo Pitch Deck :: 2014
Full Refund
Hurrah! The
concert is on !
Hit Sale
Target

8. Product & Technology
Step 1
Vote for your city and
artist
WeeGo Pitch Deck :: 2014

9. Product & Technology
Step 2
Crowd funding to make
it real
WeeGo Pitch Deck :: 2014

10. Market Response
From The Fans
WeeGo Pitch Deck :: 2014
Results of 3 day’s marketing effort:
PageViews
5624 62.56%
NewVisits
4 Mins
AverageVisiting Time

11. Market Response
From The Fans
WeeGo Pitch Deck :: 2014
Fan leaders are active in ourVIP group, help us to brainstorm
new features and even express the interest to join the team.

12. Market Response
From The Fans
WeeGo Pitch Deck :: 2014
We have got 3833 followers on Weibo and positive feedback in
Tieba.

13. Market Response
From Concert Promoter
WeeGo Pitch Deck :: 2014
“Collaboration is possible as
long as you could show us the
money
”

14. Market Response
From Record Label
WeeGo Pitch Deck :: 2014
Universal HK
“Fan activities are quite core to
young artists nowadays.
” “It’s a good plan to generate
noise and fresh to the fans too.
”“Can’t wait to have more details
on this!
”

15. Executive Team
Yolanda Zhang
Chief Executive Officer
Major in IS, fascinated about
the converge of arts & tech
Liu Zenan
Chief Design Officer
Passion in designing clean and
functional web / mobile applications.
Ellery Jiao
Chief Technology Officer
iOS & Web Engineer, a code-
monkey plays and love music
Jimmy Feng
Chief Data Officer
Double degree in Finance and IS,
research in Data Analysis
Anna Qiu
Chief Marketing Officer
NOC Alumni, marketer who’s
enthusiastic about innovations
WeeGo Pitch Deck :: 2014
Chief Information Officer
Mobile & Web developer with
open source experience
Meng Kaizhi

16. Leonard Lee
Business Advisor
Experienced in Innovation & Tech
Mgt, Upen & Stanford alumni.
Rob Khoo
Media Advisor
Serial Media Entrepreneur,
Founder of AmPed
Teo Hock Hai
Academic Advisor
Head of Information
Systems NUS
Our Mentors
WeeGo Pitch Deck :: 2014

17. Budget Breakdown
WeeGo Pitch Deck :: 2014
Expenses Item Details Budget/yr(SGD) Comments
Infrastructure and Procurement
Domain Names
36 5-qu.com
36 57concert.com
36 57play.com
Web Hosting Services
276 Ali Yun
432 AWS EC2
ICP Certification 100 ICP Certification
Marketing
Online
2400 weibo advertisement
1000
QQ VIP relationship
development
Offline
2000 Small concert events
400
Marketing materials
printing
Platform Development
(Outsourcing)
Website frontend outsourcing 800 Website frontend
Social network function outsourcing 1200 Social network function
Mobile app version 1000 Mobile app
Legal Consultation
Company registration, financial
statement in China
1000 Legal
Total Budget for current year 10716 SGD

18. Budget Breakdown
WeeGo Pitch Deck :: 2014
5"qu.com)))
0%)
57concert.com)
0%)
57play.com)
0%)
Ali)Yun)
3%)
AWS)
EC2)
4%)
ICP)CerAficaAon)
1%)
weibo)
adverAsement)
23%)
QQ)VIP)relaAonship)
development)
9%)
Small)concert)events))
19%)
MarkeAng)materials)
prinAng)
4%)
Website)frontend))
8%)
Social)network)
funcAon))
11%)
Mobile)app))
9%)
Legal)
9%)

19. Marketing & Requirement
WeeGo Pitch Deck :: 2014
Current Marketing Focus:
Fan Base in China: QQ,Tieba
Social Media Marketing: Weibo
Future Marketing Focus:
Record Labels in Singapore, such as Music Forest, Sony, LWS
Music Entertainment

20. Development & Requirement
WeeGo Pitch Deck :: 2014
Current Technology Used:
Server: NodeJS
Database: MongoDB
Front End: HTML + CSS
Communication Scheme:Restful API
Future Development Requirement
Front End:Angular JS, a framework developed by Google
Crowd Funding Module to facilitate money transaction
Light Social Functions to increase user stickiness

21. Financial Projection
WeeGo Pitch Deck :: 2014
Cost 2014 (SGD) Cost 2015 (SGD) Cost 2016 (SGD)
Infrustructure &
Procurement
816 1224 1836
Marketing 5900 29500 147500
Development 3000 15000 75000
Legal Consultation 1000 2000 4000
Business Development
With Artists and Labels
1000 5000 25000
Human
Resources
120000 600000
Total 11716 172724 853336

22. Financial Projection
WeeGo Pitch Deck :: 2014
Our
Initial
User
Source
500000 / Topic
Average number of
followers / artists
related topic
570 Active Topic
Active Artist related
topics that are
featured on Tieba
250 / Group
Average number of
members / artists related
discussion group
1000 Active Groups
Normally one artists
will have at least 2-3
active fan groups.
X
X
+
Assumptions:
Only 0.1% of the people in fan groups will go for live show.
Only 1% of people in fan groups will buy spin-off products.
285 K paying users
2852 K paying users

23. Financial Projection
WeeGo Pitch Deck :: 2014
Their
Purchase
Behaviour
Acceptable price / Concert
60 -199 SGD 47.59%
200 - 300 SGD 14.24%
400+ SGD 3.21%
Bench Mark 100 SGD
Spending on Spin-offs / Month
60 - 100 SGD 30.22%
0 - 20 SGD 45.85%
0 SGD 20.24%
Bench Mark 30 SGD
Source: peole.cn
Assumptions:
• We could capture 10% of the users
who go for concert (28K)
• One user will go for 2 shows / year
• We took 10% cut from the payment
Assumptions:
• We could capture 1% of the users
who buy spin-offs (28K)
• One users only purchase for
alternative months
• We have 5% margin in spin-off sales
570 K SGD Revenue 265 K SGD Revenue

24. Financial Projection
WeeGo Pitch Deck :: 2014
Their
Purchase
Behaviour
Acceptable price / Concert
60 -199 SGD 47.59%
200 - 300 SGD 14.24%
400+ SGD 3.21%
Bench Mark 100 SGD
Cost on Spin-offs / Month
60 - 100 SGD 30.22%
0 - 20 SGD 45.85%
0 SGD 20.24%
Bench Mark 30 SGD
Source: peole.cn
Assumptions:
We could capture 10% of the users who go for concert (28K)
One user will go for 2 shows / year
We took 10% cut from the payment

25. Financial Projection
Expected Return
WeeGo Pitch Deck :: 2014
Revenue (K SGD) Cost (K SGD) Profit( K SGD)
2014 Oct - 2015 Sep 57 11 46
2015 Oct - 2016 Sep 570 172 398
2016 Oct - 2017 Sep 1710 853 857
Scenario 1: Crowd-funding Only
Scenario 2: Crowd-funding + Spin-off Products
Revenue (K SGD) Cost (K SGD) Profit( K SGD)
2014 Oct - 2015 Sep 57 11 46
2015 Oct - 2016 Sep 698 172 526
2016 Oct - 2017 Sep 1966 853 1113

26. RollOut Plan
Time Line
WeeGo Pitch Deck :: 2014
2nd Phase Development Help Student Event Concert in SG Reach back to China
Jan 2015 March 2015 May 2015 June 2015

27. RollOut Plan
Three Regions in China
WeeGo Pitch Deck :: 2014
Areas Percentage
Guangzhou 10
Beijing 8
Shanghai 8
Overseas 6
Zhejiang 5
Jiangsu 5
Shandong 4
Sichuan 3
Fujian 3
Others 48
Total 100
Based on weibo data we crawled for
1000 performances in China, users
from Zhejiang, Jiangsu and
Shandong are most active besides
Shanghai, Beijing,Guangzhou

28. 2014 :: Singapore
Thank You
I Go