1. HTML5 Rich Media Mobile Ads Solutions
Lucas Wang Ph.D.
Co-Founder

2. Opportunities In Mobile Era
$1.2B
2.3B
65%
$0.7B
2010 2011
US Mobile Ad Market
$0.4B
0.3B
100%
$0.2B
2010 2011
2011 2015
China Mobile Ad Market HTML5-Enabled Mobile Devices
Data source：eMarketer, comScore, ABI Research, DisplaySearch
MUGEDA CONFIDENTIAL

3. State-of-the-Art Mobile Ads
Majority of mobile ads are texts and images
Less engagement => poor conversion rate
Less attractive for premium advertisers (e.g., BMW)
Lack of efficient solutions for rich media ads
Lack of interaction
Lack of animated content
MUGEDA CONFIDENTIAL

4. Problems
Flash: Device Fragmentation Issue
HTML5: Extremely Difficult
Technology: lack of efficient tools
Workload: overwhelming programming
Developer: expensive
MUGEDA CONFIDENTIAL

5. Rich Media Mobile Ads
Huge Opportunities
MUGEDA CONFIDENTIAL

6. Cloud-based Solutions Optimized for
HTML5 Rich Media Mobile Ads
MUGEDA CONFIDENTIAL

7. Product & Service
Cloud-based IDE
to create professional HTML5 animations
Ad template
to create rich media ads in minutes
ORMMA-compatible SDK
optimized for mobile apps
Mobile web deployment
idea for mobile web (e.g., on iPad)
MUGEDA CONFIDENTIAL

8. Cloud-based IDE
MUGEDA CONFIDENTIAL

9. Professional Features
Layer/Timeline Visual Path Edit Template
Charactering Mask Camera Onion Skin Script
MUGEDA CONFIDENTIAL

10. Business Model
Customers
Mobile ad networks
Mobile media
Mobile apps developers
Revenue via commission fee
CPM-based revenue sharing
MUGEDA CONFIDENTIAL

11. Competitors
HTML5 Animation Tool
Adobe Edge, Adobe Flash
Sencha Animator (backed by Sequoia Capital)
New Rich Media Platform
Sprout（Acquired by InMobi）
4mads
Flite (backed by Sequoia Capital, etc.)
MUGEDA CONFIDENTIAL

12. Competitive Analysis
Strength Weakness
•Cloud based, no installation/download •Lack of key sales/marketing executive
•Rich feature set, core IP, high entry-barrier •Lack of resource (as a startup)
•Low cost; pay only what you really need
Opportunities Threat
•Huge market capacity for mobile ads •HTML5 is hot: more competitors expected
•Urgent demands for rich media mobile ads •HTML5 performance needs improvement
MUGEDA CONFIDENTIAL

13. The Team
Dr. Lucas Wang, Co-founder, CEO
Ph.D. at Columbia Univ. in video coding and multimedia processing
Previous employers include Microsoft, Motorola and Dolby
Co-founder of Cleeki and AniWeather (Flash app with 8M downloads)
Dr. Mac Wang, Co-founder, COO
Ph.D. Beihang University
Co-founder of instrument.cn (20M RMB Yuan revenue)
12+ years of experience in operation and management
Kevin Yang, CTO
MS at Georgia Institute of Technology
ex-Googler and founding member of Google StreetView project
MUGEDA CONFIDENTIAL

14. THANK YOU!
Lucas Wang Ph.D.
Co-Founder