5 Landing Page Tests
• AUTOMATE: use tools for this.
obviously. Google Content Experiments
(lame) or Visual Website Optimizer
• Don’t fuck around testing your design
too much. Test your language / value
proposition and CTA.!
• Preserve Scent!
• Get Their Email Address (it’s really all
you actually need)!
• Don’t let them LEAVE your signup page
without signing up.!
• Be ready to test AGAIN in another few
months - optimizations don’t last forever.
Different graphic assets depending on entry keyword!
to preserve scent: this search was for “spa coupon”
Actionable Growth Hacking Tactics by @yongfook