8 Social Campaigns
• “Retweet this to Win!”!
• Is this really social? not reeeally.!
• Leverage vanity / curiosity!
• Give User A some dynamic content
specific to them (e.g. a horoscope)
and encourage User A to tweet it. !
• User B learns about your company
via learning something funny about
User A (their friend).
Some (most?) of Klout’s growth is driven through!
leveraging user vanity and curiosity:!
1) Vanity of users sharing their high score!
2) Curiosity of user’s friends to find out their own score
Actionable Growth Hacking Tactics by @yongfook