9 Seed Supply
• “Fake it till you make it”!
• If you’re a marketplace or UGC site,
seed it with as much content as
possible. Nobody will stay loyal to an
• What content can you use? Creative-commons
licensed. Fair-use from
other sites (think: excerpt + link back
a la Pinterest). Reddit famously
created fake profiles in the early
• Don’t be shy! Seed Supply.!
• But uh, don’t keep doing it - real
customers pay much better than fake
So the founders made a small addition to the
submission page, visible only to themselves: in
addition to the "URL" and "title," there was a "user"
field. Ohanian and Huffman could make up a login
in the "user" field, and if it wasn't already registered
by an actual person, the link would be submitted
under the ghost profile. "That did two things," said
Huffman. "It set the tone… and it made the site feel
Actionable Growth Hacking Tactics by @yongfook